Customer Marketing Manager

WHO WE ARE

SQUIRE is the leading business management system designed for the needs of barbers shop owners and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE we provide custom-branded tools resources and guidance to help barbers of all stages and experience levels attract and retain more customers efficiently manage their shop operations and increase their revenue.

Founded in 2015 SQUIRE is trusted by barbers in 3000+ shops in more than a thousand cities around the globe. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.

For more information please visit getsquire.com or download the SQUIRE app from the App or Play Store.

SUMMARY

SQUIRE is seeking a dynamic and data-driven Customer Marketing Manager to help us optimize our onboarding customer x-sell/upsell motions and free-trial-to-paid-subscriber conversion.

We’re looking for someone who is experienced when it comes to analyzing an existing customer journey and identifying key areas where we could be supporting their success while achieving stronger business results. In this role you will partner with our Onboarding team our product-led-growth Product function and our Customer Success team to identify key areas of optimization. You then work to execute those optimizations in order to drive meaningful business results.

JOB DUTIES AND RESPONSIBILITIES

• Identify areas of opportunity to drive acceleration of free-trial-to-paid-subscription conversion through improved customer communications

• Work with customer success and our insights teams to identify key customer segments and develop communications initiatives to drive improved cross-sell and upsell opportunities

• Partner with onboarding to optimize our customer onboarding series to help new customers derive the most value possible from their suite of SQUIRE Products

• Work with our Product Marketing team to drive stronger performance our our referral program by identifying and incentivizing customers who are delighted with SQUIRE to share our products with their colleagues and contacts

• Analyze trends develop actionable insights and socialize relevant learnings across the organization

• Partner with product marketing and insights  to understand industry trends customer needs and competitive landscape and refine strategies to highlight competitive differentiators

EXPERIENCE AND QUALIFICATIONS

• 3-5 years of relevant experience in customer marketing preferably in a B2B SaaS environment

• Proven track record of creating high-performing customer marketing strategies and series unlocking more value for both customers and our organization

• Strong project management skills with the ability to prioritize core initiatives based on expected ROI and performance

• Deep executional experience in marketing automation platforms email service providers and other key marketing communications channels

• Detail-oriented organized and proactive

• Ability to work both independently and as part of a team

• Innovative and resourceful with a strategic mindset and a passion for marketing

COMPENSATION & HOURS

This role is slated for a 3 month contract at 20 hours a week for $ 52.50 an hour ($4200 a month)

Interview Accommodations

SQUIRE is committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are an individual with a disability requiring an accommodation to apply for an open position please email your request to [email protected] and someone on our team will respond to your request.

EEO Provision

SQUIRE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Pay Transparency Nondiscrimination Provision

SQUIRE will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractor’s legal duty to furnish information.