Customer Marketing Manager

Customer Marketing Manager

Position ID: req42759

Sector: BA North America

Functional Area: Marketing

Location: Charlotte Office

Number of Openings: 1

Employment Type: Permanent

POSITION DESCRIPTION:

Startconversations that travel around the world.

Bringour brand to life wherever and whenever people seek out taste, care andwellbeing.

Are youexcited by the idea of joining a company that is a sustainability leader andthat strives to shape living for the better by creating better experiences andproducts that elevate our consumers' everyday lives while being mindful of oursociety and planet? This may be the opportunity for you. We are seeking amarketing professional who is a self-starter and is ready to take on astrategic, yet tactical role supporting our consumer direct interactionbusiness. To be successful, you must be good and influencing and motivatingothers while using consumer insights and brand strategies to create meaningfulgo-to-market plans to drive sales! You must also thrive in a fast-pacedaction-oriented environment. If this sounds like something you're interested in,we invite you to join us to Shape Living for the Better.

Electrolux is a leading manufacturer of home appliances andsolutions for our owners of the Electrolux and Frigidaire brands. We also offeruniversal appliance install solutions through our Smart Choice brand.

Come join us as you are. We believe diverseperspectives make us stronger and more innovative. In our global community ofpeople from 100+ countries, we listen to each other, actively contribute, andgrow together.

All about the role:

In this roleyou will be reporting to the Director of Customer Marketing for ElectroluxMajor Appliances NA. You will be based in Charlotte, NC. In this role,you will create best-in-class consumer experiences instore and online withtrade retail and online partners, while driving sales and increasing branddesirability for products that help our owners make the most of theirappliances (water and air filtration, accessories, parts, etc.). You will also be responsible for driving sales with ourdirect-to-consumer partners for major appliances (including appliances likefloor care, room air conditioners, and more!) You are solely focused on growingour Electrolux, Frigidaire, and Smart Choice brands through select majorappliances and aftermarket products.

You are also the local marketing expert and advisor tointernal sales and external channel partners, specifically national accounts(Amazon, Home Depot, Lowe's), Dealers & Distributors. You plan, oversee andensure excellence in activation and execution of marketing trade programs andactivities based on market and consumer insights to deliver consistentmarketing messages that support and grow our brands through draw and conversionactivities, increasing our brand awareness and market share. You build andmaintain long-term collaborative relationships with internal and externalstakeholders. You set objectives, track results, measure program ROI, andprovide market-based insights and feedback to internal and external partnersthrough KPI scorecard processes.

What you'll do:

• Responsible for delivering consistent brand experiences to retail and online trade customers and their consumers through effective creation and management of strategic co-marketing plans, advertising, marketing assets, digital marketing, online content, and retailer floor executions (where applicable).

• Collaborate with internal sales teams to create strategic messaging, assets, sell-in plans, go-to-market campaigns, and co-marketing programs that support company initiatives of and sales goals for Electrolux brands within the retailer and e-commerce segments; support sales teams in influencing key customer stakeholders to gain advertising space
• Align corporate media schedules, marketing tactics, promotional programs, PR campaigns, and training efforts of trade partners with company's national media plans and promotional activities.
• Lead the development and execution of specific customer annual co-marketing plans and supporting creative, including detailed budgets and advertising plans focused on digital marketing tactics but including all potential marketing tactics (digital, paid search, television, in-store materials and events, online, print, PR, OOH, etc.).
• Measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results across channels monthly. Manage and track annual marketing spend and effectiveness of spend by customer.
• Continuously optimize the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns.
• Participate in regular customer marketing meetings to review plans, progress, and timelines.
• Fully support the marketing needs and requirements of key product launches across brands.
• Oversee customer integration plans to ensure plans align with business and brand objectives, as well as find ways to identify and execute on synergies with major appliances customer marketing.
• Travel with the United States is required.
• All other duties as required.

Who you are:

You area self-starter with demonstrated leadership skills who can thrive in a fast-pacedenvironment that asks for flexibility and agility. A true relationship builder,you build trust, good working relationships and communicate effectively withyour colleagues and customers across functions. With an eye for detail and theability to interpret complex data, you can also translate this into meaningful,useful information that informs decision-making. You set the pace and thepriorities, and then you bring a methodical approach to meeting yourgoals.

Qualifications Required:

• Bachelor's degree in marketing or related field, MBA preferred
• Minimum of 5 years of agency, retail marketing, brand marketing, digital marketing or B2B experience required; familiarity with national retail chains as well as online retailers preferred
• Strong client services experience
• Strong budget management and analytical skills
• Strong presentation skills
• Highly personable
• Experience and proficiency in working cross functionally across marketing, sales, and external business customers
• Proven ability to collaborate broadly with flexible, positive attitude, and ability to get results
• Demonstrated track record of influencing priorities and motivating cross-functional partners for support
• Must be action orientated and responsive in a very fast paced environment

INTERNAL/EXTERNAL COMMUNICATION

This position requires the employee to communicate with external vendors and internal customers on a regular basis.

PHYSICAL DEMANDS

While performing theduties of this job, the employee is required to travel within the United States(approximately 10% of the time). The employee frequently is required to walk,sit, and stand. The employee must occasionally lift and/or move up to 25pounds. Reasonable accommodations may be made to enable individuals withdisabilities to perform the essential functions of the job.

WORK ENVIRONMENT

This position works in atypical office environment operating under a hybrid workplace policy. Thenoise level in the work environment is usually moderate. Travel may berequired. Reasonable accommodations may be made to enable individuals withdisabilities to perform the essential functions of the job.

Aspart of Electrolux, we will continuously invest in you and your development.There are no barriers to where your career could take you.

Findmore on:

Electrolux North America: https://www.linkedin.com/company/electrolux/life/northamerica/

Electrolux Home Products, Inc. is an Equal OpportunityEmployer (EOE). Qualified applicants are considered for employment withoutregard to age, race, color, religion, sex, national origin, sexual orientation,disability, or veteran status. If you need assistance or an accommodationduring the application process because of a disability, it is available uponrequest. The company is pleased to provide such assistance, and no applicantwill be penalized as a result of such a request.

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COMPANY DESCRIPTION

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. In 2017 Electrolux had sales of SEK 122 billion and employed 56,000 people around the world. For more information go to www.electroluxgroup.com.