Customer Marketing Manager

Job Description:

Customer Marketing Manager

Franklin, TN

What are we looking for?

• Bachelor's Degree
• 5+ years of sales/category/analytics/marketing experience within CPG industry
• Demonstrated ability to build collaborative partnerships with retail customers, account team, and internal business stakeholders
• Strong analytic skills and ability to distill complex data into simple stories

What will be your key responsibilities?

• Critical link between Customer / Brand for Field Sales Team, bringing the Customer Development feedback back to the internal stakeholders
• Key partner for assigned Brand Marketing team to identify and drive execution behind share growth opportunities.
• Internal customer development lead for assigned brands for internal planning processes including providing updates to various key stakeholders
• Partner with other Customer Strategy Managers to ensure they are providing an enterprise perspective for the brands they are accountable for.
• Customization of category/brand toolkits to support category shopper dynamics and growth opportunities.
• Partner with marketing to develop compelling Brand & New Item selling stories for their assigned brands that tie back into overarching Petcare category & organization objectives.
• Attends and represents portfolio/brand presentations with strategic and developmental accounts

What are we looking for?

• Bachelor's Degree
• 5+ years of sales/category/analytics/marketing experience within CPG industry
• Demonstrated ability to build collaborative partnerships with retail customers, account team, and internal business stakeholders
• Strong analytic skills and ability to distill complex data into simple stories

What will be your key responsibilities?

• Critical link between Customer / Brand for Field Sales Team, bringing the Customer Development feedback back to the internal stakeholders
• Key partner for assigned Brand Marketing team to identify and drive execution behind share growth opportunities.
• Internal customer development lead for assigned brands for internal planning processes including providing updates to various key stakeholders
• Partner with other Customer Strategy Managers to ensure they are providing an enterprise perspective for the brands they are accountable for.
• Customization of category/brand toolkits to support category shopper dynamics and growth opportunities.
• Partner with marketing to develop compelling Brand & New Item selling stories for their assigned brands that tie back into overarching Petcare category & organization objectives.
• Attends and represents portfolio/brand presentations with strategic and developmental accounts

What can you expect from Mars?

• Collaborative, fast-paced environment with freedom to impact business results
• Working in an inclusive environment where you are shown respect, and have a voice
• Organization focused on associate development and well being
• Privately-owned, Purpose-driven, Fortune 100 Best Place to work company
• Best in Class central insights department that will provide the tools you need to be successful

#LI-JW1

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.