Customer Marketing Manager

Appian is a software company that automates business processes. The Appian Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences.

We are looking for a Customer Marketing Manager to own the marketing strategies and programs that focus on celebrating customers through advocacy, loyalty, and engagement. Working closely with account teams and the field, industry, and content marketing teams, you will amplify customer success broadly, as well as build and drive engagement with our loyal customers.

This role is based at Appian's Headquarters in McLean, VA. Employees hired for this position will have the opportunity to work in a flexible, hybrid environment. We're targeting candidates who can reliably join us in office 3 days a week -- if you are not already located in the DC Metropolitan Area, your willingness to relocate will be a contingency for this position.

Responsibilities:

• Amplify the customer voice (North American customers) through strategic storytelling - video, case studies, quotes, event speakers, analyst and media engagements, and peer reviews.

• Ideate on how clients and their stories can be involved in key marketing plays and activities 

• Maintain a deep knowledge of our customer use cases and their business impact; serve as a resource for peers across the organization. 

• Manage peer review sites including G2 and Gartner Peer Insights, ensuring Appian continually increases reviews and utilizes the platforms to source new content.

• Secure customer speakers for key events and support the development of engaging presentations.

• Further develop the Customer Appreciation Program, continually developing new customer advocate relationships and identifying valuable opportunities for advocates to engage.

• Support strategic account strategies through champion enablement, strong customer relationships, and customer events, working in close collaboration with the field marketing team.

• Manage and track customer marketing rights and customer reference activity. 

• Contribute to the overall marketing campaign strategy, across various channels and milestones, with creative content and customer proof points. 

Qualifications:

• 5+ years of experience in B2B customer marketing and advocacy.

• Proven success as a communicator, writer, and content creator.

• Experience building customer relationships and capturing their success stories in video and written format. 

• Proven ability to drive results in a fast-moving team in a rapidly growing company.

• Excellent written communication and storytelling skills; strong facilitation and presentations skills. 

• Time management and prioritization skills are essential to be successful in this role.

• Self-starter with a proven ability to multitask, prioritize, and work with all levels and departments within an organization.

• Ability to travel to customer meetings or events as needed - approximately 10% travel

• Bachelor’s Degree.

Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.