Customer Marketing Manager (REMOTE)
Job Description
Purpose:
The Customer Marketing Manager is responsible for performance marketing execution on Amazon, Wayfair, Home Depot, & Lowes eCommerce websites. They will lead and implement the strategy to drive traffic and conversion on customer platforms. They will partner closely with account managers to drive customer strategy and achieve direct margin goals through top line sales performance and advertising spend optimization.
The Kraus team operates as a business within a business at Delta Faucet Company. Kraus is an agile, cross-functional team that is charged with growing and scaling the Kraus brand.
The Customer Marketing Manager reports to the Director, Customer & Consumer Success. This position is encouraged to challenge existing norms and improve processes while collaborating with the various areas of the business (Sales, Analytics, Product Development, & Brand / Creative).
Responsibilities:
The Customer Marketing Manager should understand how to use customer marketing programs like Amazon Advertising (AMS), Home Depot Retail Media+, Wayfair Partner Media Portal, Amazon Display Advertising (DSP), use tools like Criteo, Citrus Ads, Intentwise, and optimize metrics like CAC, ROAS, ACOS for optimal return on investment that aligns activation with expected outcome. This will require a diligent focus, collaborative relationship with the core team, and a bias for action.
The Customer Marketing Manager responsibilities are:
The Customer Marketing Manager will be a:
KRAUS USA, a premium sink and faucet manufacturer is an affiliate of Masco's Delta Faucet Company, a leading U.S. manufacturer of residential and commercial faucets, including Delta®, Brizo®, and Peerless®-branded products. KRAUS USA is known for their command of the online marketplace with an outstanding product line and brand recognition for their kitchen sinks We strive to push the boundaries of design to create the most exceptional kitchen and bath experience possible, for an everyday life that's beyond the ordinary.
Beyond the competitive benefits and compensation, Kraus proudly offers an exciting and fun environment, steeped in creativity and commitment to our employees and communities. We invite you to learn more about our culture and company at www.kraususa.com.
At Delta Faucet Company, we view diversity as a mosaic of thoughts and perspectives that come from people's varied cultural backgrounds, experiences, education, career paths and other influences that make each of us unique. For us, inclusion means welcoming differing opinions, collaborating, allowing people to come to work as who they are and recognizing everyone's contributions. We know that in a diverse, inclusive company, ideas flow freely, all voices are heard and all perspectives are valued. Delta Faucet Company continuously strives to be this kind of organization. Diversity and Inclusion (D&I) supports our inherent values, makes us more relevant to customers and consumers and inspires innovation. It is not a goal or a program; it is a vital ingredient in our formula for success and a key to our future growth.
Company: Delta Faucet Company
Full time
Delta Faucet Company (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English, Spanish
#LI-Remote
The Customer Marketing Manager is responsible for performance marketing execution on Amazon, Wayfair, Home Depot, & Lowes eCommerce websites. They will lead and implement the strategy to drive traffic and conversion on customer platforms. They will partner closely with account managers to drive customer strategy and achieve direct margin goals through top line sales performance and advertising spend optimization.
The Kraus team operates as a business within a business at Delta Faucet Company. Kraus is an agile, cross-functional team that is charged with growing and scaling the Kraus brand.
The Customer Marketing Manager reports to the Director, Customer & Consumer Success. This position is encouraged to challenge existing norms and improve processes while collaborating with the various areas of the business (Sales, Analytics, Product Development, & Brand / Creative).
Responsibilities:
The Customer Marketing Manager should understand how to use customer marketing programs like Amazon Advertising (AMS), Home Depot Retail Media+, Wayfair Partner Media Portal, Amazon Display Advertising (DSP), use tools like Criteo, Citrus Ads, Intentwise, and optimize metrics like CAC, ROAS, ACOS for optimal return on investment that aligns activation with expected outcome. This will require a diligent focus, collaborative relationship with the core team, and a bias for action.
The Customer Marketing Manager responsibilities are:
- Earn strong organic and paid search results placement for top keywords for Kraus products
- Understand customer algorithm drivers to build and implement a comprehensive plan for growth
- Use analytics to understand platform traffic and conversion trends to quickly adjust strategy to a constantly evolving marketplace
- Implement a test and learn strategy to directly inform advertising strategy, merchandising asset creation and SEO writing
- Partner with the Brand & Creative team, Data Analytics Manager, and Digital Shelf Manager to commercialize products
- Lead Paid Search and Advertising as strategic levers for driving customer platform growth
- Partner with Account Manager and Data Analytics Manager to drive coordinated customer campaigns
- Build partnerships with customer to focus on critical initiatives, key eCommerce metrics and growth opportunities
- Analyze consumer keyword and reviews trends across all Kraus categories to identify product portfolio opportunities
The Customer Marketing Manager will be a:
- Curious Learner - Continually stay ahead of the curve with emerging trends in customer performance marketing.
- Integrated problem solver & doer - Discuss, plan, implement, measure and optimize customer campaigns and programs that integrate with each other as well as with off platform digital & social marketing
- Team-oriented - Enjoys working with internal team members and partners (e.g. analytics, sales, creative, product, & finance)
- At least 5 years of dynamic eCommerce performance marketing experience
- A proven ability with Amazon Advertising and omnichannel retail marketing is required
- Prior eCommerce experience in a consumer goods industry with a focus on merchandising, retail media, paid search (SEM), SEO, and performance marketing is desired
- Proficiency in analyzing and interpreting data from various sources and applying to business needs coupled with a solid understanding of the consumer behavior-purchase process, brand positioning and shopping behavior
- Ability to effectively communicate at all levels of the organization, lead with influence, and take a creative approach to solving business problems
- Thrive in an ambiguous, fast-paced, and hands-on environment with the ability to quickly adapt and change to an evolving market
KRAUS USA, a premium sink and faucet manufacturer is an affiliate of Masco's Delta Faucet Company, a leading U.S. manufacturer of residential and commercial faucets, including Delta®, Brizo®, and Peerless®-branded products. KRAUS USA is known for their command of the online marketplace with an outstanding product line and brand recognition for their kitchen sinks We strive to push the boundaries of design to create the most exceptional kitchen and bath experience possible, for an everyday life that's beyond the ordinary.
Beyond the competitive benefits and compensation, Kraus proudly offers an exciting and fun environment, steeped in creativity and commitment to our employees and communities. We invite you to learn more about our culture and company at www.kraususa.com.
At Delta Faucet Company, we view diversity as a mosaic of thoughts and perspectives that come from people's varied cultural backgrounds, experiences, education, career paths and other influences that make each of us unique. For us, inclusion means welcoming differing opinions, collaborating, allowing people to come to work as who they are and recognizing everyone's contributions. We know that in a diverse, inclusive company, ideas flow freely, all voices are heard and all perspectives are valued. Delta Faucet Company continuously strives to be this kind of organization. Diversity and Inclusion (D&I) supports our inherent values, makes us more relevant to customers and consumers and inspires innovation. It is not a goal or a program; it is a vital ingredient in our formula for success and a key to our future growth.
Company: Delta Faucet Company
Full time
Delta Faucet Company (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English, Spanish
#LI-Remote
Date Posted
11/17/2022
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Positive
Subjectivity Score: 0.8