Customer Marketing Specialist

Mintel is looking for a creative, data-driven B2B marketer to partner with the Client Success business in the Americas. You will be planning and executing campaigns and play a central role in refining our customer experience and the mass marketing efforts aimed at client usage, analyst engagement and account retention. This role will develop multi-channel communication strategy to market key services to our existing customers. To succeed, you’ll have experience and comfort using marketing automation platforms, end-to-end virtual and offline event planning, as well as stakeholder management. 

This role will be based in the US, preferably in Chicago (or with the ability to travel to Chicago), and will work alongside the wider Americas Marketing team. This role reports to the Vice President, Marketing (based in Chicago); and will function as a key member of the Americas revenue group.  

What You Will Be Doing: 

• Plan, develop, and execute the marketing strategy aligned to shared Client Success goals, and deliver quality campaigns that drive customer usage and engagement.
• Lead and manage the varying channel activations including live stream events and webinars, email, content, user conferences and partnerships.
• Build and optimize programs within Marketo for new user and new account onboarding and lapsed users.
• Utilize Salesforce to produce ongoing reports on marketing effectiveness and ROI for distribution to marketing and sales leadership on a regular basis.
• Partner with PR, Content, Design, Product and Research teams to deliver high-quality and effective campaigns and communications.

Who We Are Looking For:

• Commercially-Minded: You have a demonstrated talent for analytical thinking with an instinct for commercial opportunities, taking the client’s business objectives and ensuring you are asking the right questions to get the best results.
• Self-Directed: You take initiative to solve problems and uncover opportunities. You have a self-sufficient work ethic; entrepreneurial in spirit and are naturally self-motivated. You welcome the ability to work in a fast paced environment and work autonomously to manage and prioritize multiple projects at once.
• Tech-Savvy: You have experience with Salesforce, Marketo (or similar automation tools), GoTo Webinar, Zoom, Google Docs/Sheets, Gmail and Microsoft Word, Excel and PowerPoint.
• Great Communicator: You are able to read your audience to effectively engage and adapt your communication style to suit each client and internal business partner.
• Multi-tasker: You can pivot on a moment’s notice; managing multiple projects and varying timelines to make sure client deadlines for each project are met. Strong organizational and problem solving skills are a must.
• A Collaborator: You bring an energy to the table that encourages and develops internal relationships. You seek out opportunities to collaborate with peers in your department and across the organization to ultimately elevate our clients’ experience

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

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