Customer Marketing Specialist

Ready to join a growing, high-performing marketing team that is passionate about customer experience? Look no further. Wowza is a market leader in the video technology space, with a loyal base of developers and customers who use Wowza’s video platform to innovate and deliver world-changing uses for live streaming video and video on demand.

The Customer Marketing Specialist for Wowza is a strategically important role on the Marketing team. You’ll work cross-functionally by partnering closely with our marketing, product, customer success and business operations teams to be the voice of the customer and help Wowza develop the customer journey and tone of voice and execute targeted customer campaigns. Your efforts will directly result in a better customer experience for new and existing customers, which will help drive increased loyalty and product engagement, reduced churn and increased revenue per account.

You’re an ideal candidate if you’ve got a passion for delighting the customer and creating advocates and champions of the Wowza product and brand. You thrive as an internal operator, able to proactively run initiatives and work effectively across departments to find the best people, communication channels and paths to help customers become more successful with the product. In a nutshell, you are customer obsessed and you truly love engaging with customers to identify ways to deliver meaningful and engaging experiences.

Wowza is a data-driven company and you’ll be a great fit if you enjoy running experiments for continuous improvement and are confident in a performance marketing team that maintains a passion for winning deliberately.

This person must be located in and authorized to work in the United States.

What You’ll Do

• Design and launch marketing campaigns to energize new and existing customers
• Facilitate customer reviews on software review sites such as G2 and Capterra
• Pursue a product revenue growth target and be accountable for aligned OKRs
• Own the customer journey by developing a journey map and promoting customer experience across Marketing, Customer Success, Sales and Product initiatives
• Develop and be the primary internal advocate for achieving a consistent tone of voice aligned to our desired customer experience
• Run A/B tests, experiments and frequent business audits to achieve continuous improvement of customer experience
• Collaborate to create and optimize customer experience communications such as auto-generated product emails and product in-app messages to foster activation, usage, retention and growth
• Identify customer segments and implement a personalization strategy
• Prepare campaign summary reports for the business with qualitative and quantitative analysis
• Build a customer champions program that can promote and foster relationships with our most enthusiastic customers
• Learn the product and platform and review all messaging with the marketing and product teams to ensure customer communication messages are differentiated and achieve product-market fit

About You

• Bachelor’s degree in business, marketing, computer science, technical field, or equivalent work experience. MBA is a plus
• ROI and metrics-driven marketer with experience developing and executing end-to-end lifecycle marketing campaigns, including email and in-app messaging in a B2B company. Experience in a product-led growth (PLG) model is a plus.
• Experience being a voice of the customer and fierce advocate for customer intimacy
• Self-starter who is comfortable being accountable for growing product-line revenue
• Strategically minded, able to make campaign and initiative recommendations that improve cross-sell and upsell opportunities and increase retention and loyalty
• Strong grasp of customer lifecycle marketing and customer segmentation
• Creative storyteller who can engage audiences and generate measurable outcomes; must demonstrate outstanding written and verbal communication skills
• Demonstrable project management skills and attention to detail
• Experience with marketing testing methodology and driving results through experimentation and analysis of data and customer insights
• Proactive with ability to work independently and make recommendations
• Organized, methodical operator with proven skills running A/B testing programs
• Engaged team player and collaborator with strong interpersonal skills and capable of driving alignment cross-functionally to execute goals

Benefits

Salary: $80,000-$94,000

• Bonus Eligible

The base salary range represents the anticipated low and high end of our salary range for this position. Actual salaries will vary and will be based on a range of factors, such as a candidate’s qualifications, skills, and competencies. The salary is one component of our total compensation package for employees.

Wowza offers a comprehensive benefits package which includes the following:

• Medical, Dental, and Vision insurance available 1st day of employment
• Generous Paid Time Off
• 401(k) with strong company match
• Dependent Care Flexible Spending Account
• Employer Paid Basic Life Insurance and AD&D

• Voluntary Life Insurance (Employee/Spouse/Child)
• Parental Leave
• Short-Term and Long-Term Disability
• Training & Development
• Employee Assistance Program (EAP)

Who We Are:

Wowza Media Systems is a Colorado-based, globally-known video streaming software solutions leader. Wowza's software enables its customers to deliver high-fidelity video streams from any source to any destination reliably at a large scale and with low latency. Tens of thousands of customers implement Wowza's solutions in more than 100 countries across education, healthcare, enterprise, gaming, fitness, auction, e-commerce, and government applications. Founded nearly fifteen years ago, Wowza is backed by private equity firm Clearhaven Partners.
Why Work for Wowza:
Join a fast-paced, private equity-backed Colorado software company at the intersection of mission-critical video streaming applications. Wowza has a long-standing reputation for technical prowess and consistent innovation and has been a consistently growing company. In addition, Wowza's team works to connect the larger community with our passion for tech. From live-streaming graduation ceremonies for local schools to helping parents monitor their children in the NICU, employees can cultivate the same creative energy that first brought the company to life. Our employees are encouraged to take ownership of their roles, and coworkers are happy to help one another along their video journey. We have a brand-new company headquarters office and remote employees across the US and around the globe. Our Denver-area employees work in a flexible-hybrid environment, allowing flexibility and work-life balance tailored to each Wowzan.

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