Customer Marketing Specialist (Remote-First)
Job Description
About the Role
The Customer Marketing Specialist is responsible for supporting coordination, planning and execution of direct-to-consumer touchpoints across the guest journey including in-center, web, mobile app, email, and SMS for national marketing campaigns, local, CRM and/or Loyalty communications.
A Day in the Life
- Plan, coordinate and execute direct-to-consumer marketing calendar, content and segmentation strategy
- Manage and oversee the execution of email, app push and SMS deployment
- Work in close partnership with the local marketing team to support and gain Franchisee approval for local communications
- Work in close partnership with the Customer Analytics, product, digital and brand marketing teams
- Support and execute test and learning programs and plans for customer experience
- Communicate key metrics for results reporting
- Track and socialize performance of relevant programs and leverage learnings to continue to evolve and optimize targeting and cross-sell/up-sell opportunities in appropriate channels
- Track channel performance against agreed upon goals
What Sets You Apart
- Meticulous attention to detail and ability to manage multiple workstreams at once
- Strong business acumen. Ability to align development objectives with the overall business strategy of the organization
- Ability to collaborate effectively with and influence executives and business leaders
- Exceptional written, oral, and interpersonal communication skills required
- Ability to exercise strategic thinking, mature judgment, and creative problem solving
- Proactive and driven in style with strong problem-solving skills
- Ability to learn quickly and easily adapt to a dynamic environment
- Strong time management and organizational skills
- A non-political team player that can quickly establish him/herself as a valued member of the EWC team. Collaborates well across all areas of the organization
- Authentic individual with impeccable integrity whose personal and professional values are consistent with EWC's mission, vision and values
Education and Experience
- Bachelor's Degree in Marketing, or related field required
- 2+ years of experience in marketing
Perks & Benefits
- Remote-First Workplace
- Flexible Fridays
- Diversity, Equity & Inclusion Council
- Monthly Remote Stipend
- Professional Development Stipend (up to $500 annually)
- 1 Wellness/Mental Health Paid Day Off
- 1 Volunteer Paid Day Off
- Health Benefits (Medical, Dental, Vision)
- HDHP with HSA plan (annual employer contribution to HSA)
- Employer-Paid Basic Life Insurance and AD&D
- Employer-Paid Short- and Long-term Disability
- Employer-Paid Wellness Reward Program
- Employer-Paid Mental Health Benefit
- Employer-Paid Employee Assistance Program
- Employer-Paid Out of State Medical Travel Benefit
- 401(k) Safe-Harbor Matching
- Ancillary Benefits (pet insurance, legal coverage, identity theft protection, accident, hospital, and critical illness coverages)
- Paid Time Off (increases with tenure)
- Paid Parental, Adoption, and Foster Leave
- Out of State Medical Travel Benefit
*This job is not eligible for US visa sponsorship*
European Wax Center is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.
This job description is a general description of essential job functions. It is not intended to describe all duties someone in this position may perform. All employees of EWC and operating subsidiaries are expected to perform tasks as assigned by supervisory/management personnel, regardless of job title or routine job duties.
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Date Posted
04/13/2024
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4
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