Customer Marketing Strategist

Job Description

Join Our Team at Litera: Where Legal Technology Meets Excellence

Litera has been at the forefront of legal technology innovation for over 25 years, crafting legal software to amplify impact and maximize efficiency. Developed by the best legal minds in the industry, our comprehensive suite of integrated legal tools is both powerful and user-friendly and simplifies the way modern firms manage core legal workflows, secure collaboration, and organize firm knowledge and experience. Every day, we help more than 2.3 million legal professionals focus on their craft. Litera: Less busy work, more of your life’s work.

The Opportunity: Litera is seeking an experienced Customer Marketing Strategist who can connect the dots on customer communications across the organization and ensure customers are interacted with appropriately and with a single brand voice and point of view. This role is equal parts creativity, strategy, and operations: identify key strategies to reach, notify and engage customers and turn them into advocates, while maintaining data and systems integrity, ensuring our lists are always accurate. Initiative-taker and critical thinking skills necessary. Must be able to juggle multiple stakeholders and priorities to build a new process, system, and strategy of engagement.

Key Responsibilities:

Customer Marketing Strategy:

• Develop a ground-up strategy to actively engage our customers on a product, brand, and advocacy level.

• Create systems and operations to actively track high-profile customers, manage customer data in our systems, and ensure customer data accuracy. Connect disparate systems, unify processes, and streamline customer outreach across the company to create a singular view/tracker of who is reaching out to customers, when, and for what

• Research: work with product marketing to understand and analyze customer data to identify customer needs, preferences, and behavior patterns

• Outreach: Collaborate with the customer success team to ensure alignment of marketing efforts with customer onboarding, training, and support initiatives.

• Work across stakeholders (marketing, product, sales, customer support) to streamline all customer-facing communication and events.

Customer Advocacy:

• Roll out a new customer advocacy strategy complete with incentives, incremental growth, and optimization. 

• Work with Press Relations and content stakeholders to identify customer spokespeople and influencers. 

• Manage customer surprise and delight. 

Skills:

• Experience (5+ years) and understanding of customer advocacy strategies and best practices.

• Experience with marketing automation platforms, CRM systems, and data analytics tools.

• Creative thinking and critical thinking skills to develop innovative marketing strategies.

• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.

• Initiative-taking and purposeful, with a strong diligence.

• Knowledge of customer lifecycle marketing and customer journey mapping.

• Familiarity with customer segmentation and targeting strategies.

• Effective communicator and bridge builder – you have the keen ability to rally stakeholders for challenging projects and get team members on your side.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field is required.
• Master’s degree in business administration (MBA) or Marketing can be beneficial.
• Several years of experience in marketing, with a focus on customer engagement, loyalty programs, CRM (Customer Relationship Management), or related fields.
• Proven record of developing and executing successful marketing strategies.
• Experience with customer segmentation and targeting.
• Familiarity with analyzing customer behavior and market trends.

Why Join Litera?

• The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment.
• Commitment to Employees: Our commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact.
• Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together.
• Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
• Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles.

California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington residents is $55,000 to $70,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).