Data Analyst

Job Description

Job Summary

Responsible for analyzing data, identifying trends, and providing insights to improve the overall efficiency and effectiveness of our lead generation process. The ideal candidate will have a strong background in data analysis, with experience in marketing analytics and lead generation.

Primary Duties & Responsibilities

• Collect and analyze data related to lead generation performance, including conversion rates, lead quality, and sales pipeline metrics.
• Identify trends and patterns in data and provide recommendations to improve lead generation efforts.
• Develop reports and dashboards to communicate key performance indicators to the lead generation team and senior management.
• Work closely with the lead generation team to optimize lead generation campaigns and tactics and provide feedback on best practices.
• Monitor and maintain lead data integrity and ensure that all leads are properly qualified and segmented.
• Collaborate with other teams, including marketing, sales, and customer service, to ensure that lead generation efforts are aligned with overall business goals.
• Develop and implement processes and procedures to improve lead generation efficiency and effectiveness.

• Stay up to date with industry trends and best practices in lead generation and provide recommendations for new tools and technologies to improve performance.

Required Skills

Knowledge, Skills, & Abilities

• Strong analytical skills, with the ability to analyze data, identify trends, and develop insights.
• Experience with data visualization tools, such as Tableau or Power BI.
• Proficiency in Excel with the ability to create and modify pivot tables and use lookup functions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Excellent analytical skills, with the ability to identify trends and patterns in data to inform lead generation strategies.
• Strong organizational skills, with the ability to manage multiple projects and priorities.
• Knowledge of SQL and database management is a plus.

Required Experience

Education & Work Experience required

• Bachelor's degree in data science, statistics, mathematics, related field, or equivalent work experience.
• Minimum of 3 years of experience in data analysis or a related field, with a focus on marketing analytics and lead generation.