Data Analyst

Reports to: Director of Product and Insights
Pay rate: $60/hour
Deadline for applications: April 14, 2024

The News Revenue Hub is seeking contract data analysts to aid in ongoing Google Analytics and Parse.ly data analysis. 

These data analysts will help newsrooms work with their audience data, identifying and highlighting metrics that help them move the needle on audience growth, loyalty, donations, and other key performance metrics. Data analysts will be experts at configuring and gathering audience data from sources like Google Analytics and Parse.ly, and translating it into benchmarks, strategies, and actions. The opportunity to work with dozens of newsrooms is one of many unique benefits to working with the Hub. 

The News Revenue Hub is a mission-driven 501(c)3 nonprofit organization dedicated to helping news organizations achieve greater financial sustainability. We help our members implement fundraising models and audience strategies to cultivate sustained, loyal readership.

As a data analyst, your chief responsibilities will include:

• Pull and clean site traffic data by audience segment, referrer source, and site sections to identify trends and patterns from Parse.ly and Google Analytics
• Create traffic and loyalty analyses on audience behavior and engagement trends to help inform newsrooms' editorial and audience strategies
• Craft recommendations for newsroom leadership on where to further invest time and resources in to boost organizational goals
• Analyze topic and category performance by audience segment and reader behavior to identify common behavioral trends
• Transform data into deliverables such as reports and slide decks for nontechnical audiences

The ideal candidate will have:

• Proven experience with Parse.ly, Google Analytics (or similar) and data analysis using Google Sheets or Excel
• Experience and familiarity pulling and cleaning website and content analytics data for granular analysis 
• Understand the business logic of how newsrooms sort and categorize traffic data by article and site sections 
• A high degree of integrity and discretion; must be willing to sign a nondisclosure agreement
• Skill in analyzing and visualizing data, drawing actionable insights, and communicating strategic tactics informed by data to non-technical audiences
• Experience working in a newsroom and communicating with stakeholders like editors and senior newsroom leadership 
• A passion for being analytical and detail oriented on not just reporting data, but also surfacing themes around key trends and results

Additional skills desired, though not required:

• Preferred data management and programming skills include Python and SQL
• Experience with data migrations and QA is helpful but not required