Data Analyst - Digital Marketing

PrizePicks is a sports technology start-up based in Atlanta that delivers innovative technologies focused on becoming the most exciting compliment to your sports viewing experience. We believe establishing a strong culture and investing in our people are paramount to our team continuing to achieve our goals and reach new heights. 

We are looking for an inquisitive, highly analytical, detail-oriented Data Analyst experienced in Digital Marketing. This data-centric role is vital for building and maintaining analytics tools and workflows. Candidates that can flex their SQL skill set and analyze essential data to guide decision-making will stand out the most. A strong passion for solving sophisticated fantasy gaming scenarios is a plus. You’re an excellent fit for this role if you’re comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data and insights to drive outcomes.

What you’ll Do 

• Develop data collection, data analysis and business intelligence reporting systems to measure and inform business strategy for the Marketing team

• Leverage 1P and 3P proprietary data assets to generate insights through descriptive and exploratory statistics to help identify the highest value audiences for the brand/campaign based on the business drivers and KPIs

• Create presentations and written documents with little guidance and present to both technical and non-technical audiences in an effective way, articulating ideas and opinions clearly and efficiently.

• Work closely with Paid Media team to develop audience learning agenda to conduct a methodical approach in audience strategy & analyses via modeling and analytic efforts to provide insights and outputs that can help guide audience identification and activation

• Collaborate with decision-makers on the Marketing team to understand their goals and proactively identify opportunities to use data to develop new insights and improve business results

Requirements:

• 3+ years’ of Data / Analytics experience in B2C e-commerce or gaming-type role environment.

• 1+ year of Digital Marketing experience (Facebook, Snapchat, Google ad buys, etc…)

• Experience in both mobile and non-mobile platforms

• Advanced knowledge of SQL and experience working with Data Lakes

• 2+ years’ experience using data visualization tools (Tableau preferred)

• Advanced ability to draw insights from analysis supported by data and clearly communicate them to the stakeholders and senior management as required

• Intellectual curiosity and solid understanding in data sources and ecosystems with the ability to see from the brand’s business lens

• Strong communication skills, both written and oral

• Experience with Python or R is a plus

Benefits you’ll receive: 

In addition to your competitive salary, medical/dental/vision coverage plans and matching 401(k), we’ll shower you with perks including: 

• Break room with ping pong, end endless snacks and in-office lunch once a week

• Unlimited PTO to encourage a healthy work/life balance

• A modern work schedule focused on getting the job done well, not hours clocked

• Company and team outings, we encourage a tight-knit workplace

• Open office layout promotes collaboration, conversation and teamwork to drive results

• Significant opportunity for growth and career development

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or takeover sponsorship or an employment Visa at this time. 

PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.