Data Guru - Conway

As a Data Guru Consultant, you have an integral role in Acxiom's growth. The Data Guru team focuses on how Acxiom's third-party data can be best utilized by clients to reach new prospects on digital platforms. Familiarity with third-party data and expertise in consulting and optimizing digital campaigns is vital to Acxiom's business and client success. You have strong analytical abilities and are a powerful storyteller, specifically to help Acxiom's clients, agencies, and platforms find the right audience strategy for their campaigns.

What you will do:

• Drive the use of Acxiom's third-party audiences in digital campaigns through consulting with clients.
• Act as a strategic partner for brands and agencies in the campaign planning process
• Provide strategic feedback, participate in brainstorming and discussions to encourage strong campaign audience strategies
• Use advanced knowledge of digital campaigns to provide optimization, performance metrics, gather insights, case studies, and improve future performance, engagement or ROAS for campaigns
• Develop subject matter expertise to further educate clients and associates regarding digital trends, market conditions, and digital best practices.
• Own the end-to-end audience-creation process using Acxiom's distribution tool for associates and clients.
• Present detailed information regarding Acxiom's third-party audiences including sourcing, competitive intelligence, and positioning to advertisers, agencies, and clients.
• Collaborate with marketing on external and internal collateral including: blogs, video blogs, one-sheeters, and thought leadership articles.
• 25% travel in the US possible

What you will need:

• Bachelor's Degree
• 2-3 years of related work experience - including digital ad sales, campaign management, or digital consulting.
• Strong creativity, multi-tasking and problem-solving skills through collaboration
• Ability to effectively communicate across internal teams (account owners, product and engineering, legal, accounting, marketing)
• Self-motivation to quickly learn and understand Acxiom's digital products and the third-party ecosystem to become a subject matter expert.
• Ability to understand the various influences on digital campaign performance / impact of other marketing strategies
• Capability to provide interpretation of performance of ad serving platforms such as Meta or Google.
• Excitement to understand latest marketing trends and learn new technologies, products, and ideas
• Proven track record of meeting/exceeding goals and tight deadlines, with strong attention to detail.
• Enjoy working as a high functioning team
• Ability to establish strong relationships with clients and agencies through excellent presentation skills

What will set you apart:

• Energy and passion to drive joint success
• Extreme organizational and analytical skills.
• Excellent written and oral communication skills
• Agency experience
• DSP/SSP experience
• Facebook Blueprint Certification
• TheTradeDesk Edge Academy Certification

#GD17

Primary Location City/State:

Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected].