Job Description
Our Mission
Healthcare should work for patients but it doesn’t. In their time of need they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry the companies delivering such a poor customer experience would not survive. But in healthcare patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose we give them power. In doing so we can make healthcare work like every other consumer sector where businesses compete for customers not the other way around. In time this will drive quality up and prices down.
We’re 18 years old and the leader in our space but we are still just getting started. If you like solving important complex problems alongside deeply thoughtful driven and collaborative teammates read on.
Your Impact on our Mission:
We are seeking a Data Scientist to join Zocdoc’s Marketplace Data Science team. You’ll be embedded within the Acquisition Marketing team supporting Paid Marketing and CRM teams. In this role you’ll help shape how we measure optimize and scale our patient marketing efforts to drive growth and maximize marketing spend efficiency. You will develop data-driven insights that inform channel strategy campaign optimization and spend allocation working closely with Marketing Product and Engineering partners to ensure measurement rigor and actionable outcomes. This is an individual contributor role with significant influence and deep partnership with Marketing and Product leadership.
You’ll Enjoy This Role If You…
- Are excited to work on analytical projects that directly inform marketing strategy spend allocation and optimization.
- Can think critically about campaign performance optimization attribution and experimentation to uncover true drivers of growth.
- Can translate complex data findings into clear insights and recommendations.
- Have a passion for applying and evolving analytical methods using sound statistical approaches and continuously improving how we measure and interpret marketing performance.
- Thrive in a cross-functional environment partnering with Marketing Product and Data teams.
Your Day-to-Day Is…
- Attribution & Incrementality: Lead the statistical design and analysis of marketing attribution and incrementality studies collaborating with other Data Scientists to apply advanced methods to quantify the true impact and efficiency of Zocdoc’s marketing investments.
- Experimentation: Collaborate with Marketing and Product to design and interpret rigorous experiments (geo tests conversion lift studies etc.) that measure campaign impact and optimize key funnel conversion points.
- Ad Platform Optimization: Partner closely with Marketing channel owners to identify opportunities across Zocdoc’s advertising platforms (e.g. SEM Influencer Offline etc.) to improve efficiency maximize ROI and ensure we’re making data-informed investment decisions.
- Lifecycle Analytics: Evaluate engagement and retention across lifecycle touchpoints (email push SMS) identifying opportunities to improve patient activation and retention.
- Marketing Performance Measurement: Analyze and report on the performance of paid marketing and CRM channels. Identify trends quantify impact and recommend optimization opportunities.
- Performance Data Assets: Collaborate with Analytics Engineering and Data Engineering to build and operationalize core marketing performance data assets and dashboards enabling reliable self-serve reporting and consistent performance monitoring across channels.
- Executive Storytelling: Create clear compelling presentations dashboards insights and recommendations that influence strategic marketing decisions.
You’ll be successful in this role if you…
- Have 3+ years of experience in marketing data science marketing analytics or growth analytics roles.
- Have experience with marketing attribution experimentation or incrementality testing.
- Are fluent in translating complex quantitative findings into business-relevant insights.
- Have high attention to detail and ability to sense-check results and ensure accuracy.
- Have a foundational understanding of key statistical concepts including experimentation and basic predictive modeling.
- Bring strong analytical and statistical skills with proficiency in SQL and/or Python or R.
- Have partnered closely with Marketing Finance and Product stakeholders to measure and optimize performance.
- Are detail-oriented proactive and thrive in a fast-paced data-driven environment.
Benefits:
- Flexible hybrid work environment at our convenient Soho location
- Unlimited Vacation (if salaried) / Competitive PTO (if hourly)
- 100% paid employee health benefit options (including medical dental and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch every day along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month millions of patients use our free service to find nearby in-network providers compare choices based on verified patient reviews and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice fill their last-minute openings and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together Not Alone we are a company that prides itself on being highly collaborative and we believe that diverse perspectives experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race color ethnicity ancestry religion national origin gender sex gender identity gender expression sexual orientation age citizenship marital or parental status disability veteran status or any other class protected by applicable laws.
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Top Skills
What the Team is Saying
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What We Do
Zocdoc is the tech company at the beginning of a better healthcare experience. Each month millions of patients use Zocdoc to find in-network neighborhood doctors instantly book appointments online see what other real patients have to say get reminders for upcoming appointments and preventive check-ups fill out their paperwork online and more.
Why Work With Us
Zocdoc's forward-thinking approach prioritizes collaboration agility and continuous learning in service of our long-term vision. This has helped us drive significant innovation in a complex slow-moving industry and our talented team is looking for impact-minded individuals to join us as we continue to re-imagine the healthcare experience.
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Zocdoc Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our NYC office is accessible to all employees five days a week though working in-office remains completely voluntary; everyone is invited but nobody is required to work in the office.
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Date Posted
04/19/2026
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