Data Scientist - Marketing Analytics

You are a driven and motivated problem solver ready to pursue meaningful work. You strive to make an impact every day & not only at work, but in your personal life and community too. If that sounds like you, then you've landed in the right place.

The Hartford is a well-established brand with a 200+ years history, and its Personal Lines Insurance groups is the #4 Direct Personal Lines Insurer in the U.S. We continue to evolve our business model including increased use of advanced analysis for optimizing marketing investment. Data Scientist, Marketing Analytics will be responsible for using state-of-the art analytics to develop customer and market insights to optimize our marketing and distribution efforts.

This position involves delivering analytical solutions that will influence approximately $100M in annual marketing spend including direct mail, television, and internet advertising. This position requires strong analytical and statistical experience as well as outstanding communication skills, both verbal and written, with the ability to clearly summarize and present insights. This role is based in Hartford, CT and is a Hybrid role.

Responsibilities

• Generate monitoring reports for key marketing metrics and results to track business performance and identify areas of opportunities and risks.
• Adhoc Statistical analyses to support both the marketing department and the overall Personal Lines business
• Partner with Marketing Program Managers to inform planning decisions through data analysis, trending, and modeling activities
• Support development of predictive models to optimize end-to-end acquisition economics
• Monitor and report test results. Enable adoption of appropriate tests in all channels and across the customer life cycle.

Experience & Skills

Work experience:

• 2+ years' experience working in an analytical role including experience in statistical modeling, A/B tests, Python and SQL
• Experience within the Financial Services sector, particularly consumer P&C insurance business

Required Skills:

• Analytical and problems-solving skills including the ability to apply quantitative analysis techniques to business and marketing problems.
• Proficiency in Python including Python Data Science Stack (Pandas, Scikit-Learn, NumPy)
• Experience with design and analysis of experiments (A/B tests)
• Excellent written and oral communication skills and ability to present technical results to non-technical audiences
• Strong project management skills, capable of managing project timelines and deliverables autonomously

Nice to have:

• Experience with analytics dashboards such as Tableau and/or Power BI
• Experience developing and using predictive statistical models in direct marketing environment
• Familiarity with machine learning techniques and algorithms
• Experience with AWS or similar cloud environments

Education:

• Bachelor's degree in related fields including Economics, Statistics, Business Analytics, Mathematics, Computer Science, Engineering, etc.

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford's total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$98,800 - $148,200

Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

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