Job Description
- Partner with Growth to identify critical business questions and translate them into data requirements and actionable frameworks
- Own Growth/Data initiatives, ensuring the delivery of insights that drive measurable business outcomes
- Design and execute experiments, leveraging statistical methods to measure campaign effectiveness and inform resource allocation
- Develop and implement attribution models, including experimentation with multi-touch attribution and determining optimal attribution windows
- Calculate and continuously optimize channel-level CACs and other key Growth metrics
- Develop dashboards and reporting mechanisms for leadership, providing clear insights into Growth performance and opportunities
- Stay ahead of industry trends and tools to ensure best-in-class Growth measurement practices
- 5+ years of experience in marketing analytics, with deep understanding of attribution modeling and calculating metrics like channel-level CAC, LTV, churn
- Proficiency in designing experiments and applying statistical methods to business challenges, with a proven track record of influencing Growth decision-making
- Expertise in SQL and Python
- Experience with modern warehousing solutions like BigQuery or Snowflake
- Familiarity with platforms such as Adjust, CleverTap, Funnel, GA4, Google Ads, Meta Ads, TikTok Ads
- Clear and direct communication skills about complex, technical topics
- A proactive, self-starter mindset with a passion for working in fast-paced, high-impact environments
- Experience with data visualization tools like Looker Studio, Tableau,or similar
- Experience working with telco, MNOs & MNVOs
Date Posted
12/28/2024
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