Data Strategy Manager

About the Role

Data Strategy helps our clients identify and reach their most valuable audiences through the use of data.  We help our clients get the best out of their ad stack, advise them on how to best capture audience data from their sites and apps, and manage their DMP’s in order to structure, segment and make available the highest value audiences for media planners and buyers.  To support this process, we work with media teams to define repeatable data planning models that help make audience-first, data driven media buys the norm. We also take the lead on forming points of view about data partners to help buyers make informed choices that support the campaign goals.

This particular role has a strong focus on audience data management through to activation in media plans. This is an exciting role for someone with platform or programmatic media experience, DMP’s or ad ops, looking to make a more strategic impact on a client’s business through a distinct data program.

Some of the things we’d like you to do:

• Deeply integrate with select media planning, activation, and analytics teams, working with them to develop, deploy, and measure more audience centric campaigns
• Catalogue client 1st party audiences and suggest applications for those audiences
• Help push forward client projects and priority workstreams focused on audience or data strategy
• Understand and help evangelize any client audience management tools including writing detailed guides for building and deploying an audience through specific platforms or running training sessions with individual teams
• Help Data Strategy team developing frameworks which will help enable more audience measurement, learning, and consistency
• Consult with teams on tagging/audience approach as needed to help ensure the correct data is being captured
• Work with tech and policy teams on the client side to address any potential policy concerns
• Periodically provide the client with succinct and articulate progress reports and updates that help them demonstrate and evangelize our successes within their own organizations
• Provide a liaison to client’s technology partner teams to ensure that operational and technical roadmaps are understood and in sync, and provide these teams with proactive feature and functionality requests, with clear articulation of benefit
• Play an active role in upskilling the agencies overall audience management capability by providing training and advice audience segmentation, tagging strategy, measurement etc, occasionally in markets other than your own.

A bit about yourself:

Required

• 2 to 3 years digital agency-side working on platform based and programmatic media, with a strong emphasis on audience-based buying, audience data management and segmentation
• Experience managing audience data using a DMP or CDP like platform
• A working knowledge of adserving and data management platforms and the ways in which these platforms typically support and integrate with media activation platforms such as DSPs and social platforms
• Highly developed interpersonal, team building and relationship management skills
• Ability to  analyze raw data (at least via spreadsheets, at best using SQL), draw conclusions and develop actionable recommendations as needed,
• Ability to think through rule-based segmentation logic (e.g. Boolean Logic) and explain this to others
• High attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across platforms
• A passion for everything digital, with an active interest and understanding of online advertising industry trends

Desirable

• Experience within the DoubleClick stack, in particular, DV360, DCM, and Google Ads
• Experience with Google Analytics or Firebase
• Knowledge of Ads Data Hub
• Understanding of the OpenRTB spec