Database Marketing Lead

Description

Responsibilities

Humana's Corporate Marketing Analytics and Data team is seeking a Database Marketing Lead to join working remote anywhere in the US. As the Lead, you will support our Marketing organization in general and the Marketing Data Strategy, Analytics, & Measurement teams specifically, in designing and delivering data to enable efficient and effective:

• Communications execution - messaging to consumers across the consumer lifecycle - from prospect to member and across recipient roles (consumers, providers, agents, employers)
• Marketing analytics - consumer segmentation and analysis to facilitate personalized communications and precision targeting
• Campaign reporting - automated, standardized reporting to measure operational, response, and outcomes to evaluate tests in market and adjust rapidly if/when needed

Key Role Functions

• Work with line of business clients, Marketing strategy associates, and digital partners to define an audience framework and data strategy for individual portfolios
• Assist in the implementation of a new, cloud-based 'Communications Data Platform' to support a modern marketing organization in a closed loop architecture from execution to measurement
• Function as the data technology and strategy client subject matter expert, acting as a client steward and trusted partner, ensuring the technology ecosystem fits together while leading the implementation of any desired changes and proactively suggesting optimizations to improve data fluidity, reducing data lost/ improving data match rates
• Find and deliver enhanced ways to connect digital data to offline data and ensure that new omni-channel activities are tracked and integrated with existing data platforms
• Collaborate with Marketing partners throughout the lifecycle - from strategy & design through execution to measurement to ensure an end-to-end feedback loop is implemented and measurement is standardized and enabled
• Work/Solve problems with diverse scope and complexity ranging from moderate to substantial
• Assist senior leadership in development of functional strategies

The ideal candidate will demonstrate excellent verbal and written communication skills with a strong attention to detail and thoroughness. Additionally, they will have strong analytical skills and an ability to support multiple priorities with a proven ability to lead projects and project teams. Being self-motivated, self-directed, and to have the ability to thrive in a fast-paced environment are all key to being success in this role.

Required Qualifications

• Bachelor's degree or higher in math, statistics/analytics, engineering, or a related technology field
• 5+ years of experience preparing and analyzing data to support messaging, reporting, and/or analytics
• 5+ years of experience in driving data strategy that enables the optimization of omni-channel media marketing campaigns, reporting and analytics
• Strong data and data-driven marketing knowledge, able to interpret client business/technical requirements and support in translating these into clearly articulated learning agendas & strategies to accelerate how data and technology supports the maximization of client business outcomes
• Proven ability to partner with marketing associates on campaign strategy & design, ensuring data needed to execute and measure that campaign are captured at all relevant points
• Use of DMP and CDP solutions in data driven use cases, application in campaigns, and general adoption through strategy to connect to a wider spectrum of datasets, particularly first and second person data
• Proficient in all Microsoft Office programs
• Must be passionate about contributing to an organization focused on continuously improving consumer experiences

Preferred Qualifications (Nice to have, but not required)

• Healthcare industry experience
• Salesforce Marketing Cloud, Adobe Experience or Audience Manager, and/or Azure experience
• Experience with marketing performance measurement data thru the use of tools such as Adobe Analytics, IBM Digital Analytics and/or Google Analytics
• Proficient in interpreting marketing data, finding gaps, and driving solutions
• Proven understanding of MarTech/AdTech landscape and how different tools enhance marketing capabilities and the data strategy needed to enable them
• Experience with data visualization tools (Tableau, PowerBI) and the dependency on the data model
• Experience with Structured Query Language, programming, and analytical work

Additional Requirements/Information

Covid-19 Vaccine/Testing Requirement
Humana and its subsidiaries require vaccinated associates who work outside of their home to submit proof of vaccination, including COVID-19 boosters. Associates who remain unvaccinated must either undergo weekly negative COVID testing OR wear a mask at all times while in a Humana facility or while working in the field.

Work at Home/Remote Requirements

• Must ensure designated work area is free from distractions during work hours and virtual meetings
• Must provide a high-speed DSL or cable modem for a workspace (Satellite and Hotspots are prohibited). A minimum standard speed of 10x1 (10mbs download x 1mbs upload) for optimal performance of is required

Scheduled Weekly Hours

40