Database Marketing Manager

About this role:

The ideal candidate for the Database Marketing Manager role will have experience in a business setting with demonstrated ability working in a fast-paced environment using data to drive commercial results, maximize lead acquisition, and sales conversions. To be successful, this candidate must blend proficiency in accessing and manipulating data with a strong ability to turn data into strategic insights and recommendations.

The role requires knowledge of audience acquisition, marketing automation, list segmentation, and analytics to identify the right prospective attendees for the right conferences at the right time.

To be successful, the ideal candidate will have experience with a blend of proficiencies working with tools such as Eloqua for list segmentation, SQL and Excel to manipulate and analyze data, and Power BI to present and automate analyses.

What you will do:

• Serve as primary team contact for conference-specific prospect data segmentation, marketing list generation and data analysis across multiple verticals and for internal stakeholders
• Drive commercial results using data to advise stakeholders on strategies for maximizing audience acquisition
• Monitor and track efficacy of campaign efforts, providing insight and recommendations
• Develop data analysis via Power BI to effectively translate data into insights and business strategies
• Develop testing strategies to identify opportunities for further audience acquisition growth
• Contribute to key strategic commercial initiatives
• Manipulate, analyze, and interpret complex data sets to answer business requests
• Use Eloqua to perform marketing audience segmentation
• Follow with established privacy laws (e.g., CASL, GDPR) when building marketing lists
• Independently write presentations for internal database team meetings and contribute to external team written presentations

What you will need:

• Bachelor's or Master's degree in business, marketing/communications, math, economics or other related field
• Dependable; demonstrated ability to complete assigned projects on time
• Intellectual curiosity, attention to detail, and ability to grasp technical concepts quickly
• Proven ability to highlight patterns in structured and unstructured data turning data into strategic insight
• Demonstrated ability to gain trust and communicate effectively with team partners
• High degree of proficiency with Microsoft Office applications, especially PowerPoint and Excel
• 5+ years of commercial experience with an understanding of data segmentation, email marketing, marketing campaign analysis and relational databases, while
  • Developing segmentation and testing processes to identify opportunities for further audience acquisition growth
  • Monitoring and tracking efficacy of campaign efforts and channel attribution
  • Using web analytics tools to draw insights, make comparisons, and identify trends across channels and campaigns is preferred
  • Working with Eloqua or similar platform (e.g., Marketo, HubSpot, Pardot, Salesforce)
  • Reporting and developing dashboards that effectively translate data into insights and business strategies using Power BI or similar tool (e.g., Domo, Tableau, Alteryx)
  • Manipulating data in SQL including joins, aggregating data is a plus
• Strong communication skills and ability to collaborate with multiple stakeholders across geographies at different levels in the organization
• Experience working as a part of a diverse and collaborative global team is also plus

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Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization's mission-critical priorities. We've grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger-as individuals, as communities and as an organization. That's why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you'll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

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Job Requisition ID:79159

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