DCAI Pipeline Content Strategist

Job Details:

Job Description:

The DCAI (Data Center & AI group) marketing team is chartered with shining a light on the products and solutions accelerating Data Center and Artificial Intelligent implementations and driving awareness and affinity for Intel products, solutions and tools. As a member of this team you will be asked to stretch your knowledge and skills to support our charter in a very dynamic and open environment. Our team works in an open, transparent environment highly focused on team work and growing our team and individual skill sets to be the best marketing team.

We are in the midst of one of the biggest transformations of this organization, as the growth for Intel is in the Data Center and AI space. DCAI Marketing is a fast paced and dynamic environment where team work, coordination and flawless execution are among our top values.

As DCAI Pipeline Content Strategist, you will represent the voice and needs of key customer personas and help connect these audiences to content that showcases Intel products, solutions and tools available for Data Center and Artificial Intelligence deployments. This role is key to the Data Center and AI Marketing team and must work in conjunction with end-to-end marketing strategies to support overall business and revenue imperatives. The right candidate will be a team player with excellent cross-functional project management skills and a proven background in audience and persona insights, audience journeys and how to create compelling and effective content and messaging aligned to those journeys.

Responsibilities will include:

• Delivering world-class content and performance-based campaigns in support of Intel's DCAI business
• Working across BU teams to identify and develop the right content for the right audience - delivered at the right time
• Working across key stakeholders to plan and execute audience specific campaign motions such as account-based marketing or demand generation and nurture activities
• Define and execute always-on relationship marketing programs to maintain relevance and influence with key prospects and accounts during non-buying periods
• Participating in regular cross-discipline team meetings and decision forums
• Identifying key audiences and regions in which to execute the campaign/program strategy
• Working with internal stakeholders and external agencies to plan and deploy content campaigns, including both engagement strategy and execution, asset development, testing, and optimizations
• Defining, tracking, measuring, and analyzing campaign performance KPIs against business goals and driving budget optimization
• Leveraging insights and data to optimize marketing spend
• Proven acumen and experience with content creation and audience nurture activities

Qualifications:

You must possess the below minimum qualifications to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship

Minimum Qualifications:

• BA/BS degree
• 6+ years of experience in:
  • B2B product marketing and management, relationship marketing, digital marketing or end-user marketing strategy at a prior company
  • Performance-based marketing experience (ABM, demand gen/nurture), including familiarity with SW tools and platforms required to execute (Eloqua, Marketo, Salesforce, etc)
  • Knowledge of online media and digital marketing business models

Preferred Qualifications:

• BA/BS degree in business, marketing, computer science; MA or MBA a plus.
• 4+ years of experience with:
  • Analytical and troubleshooting skills, business acumen and proven ability to work at all levels of the organization
  • Working independently and adjust in a fast paced, changing environment.

Job Type:

Experienced Hire

Shift:

Shift 1 (United States of America)

Primary Location:

US, Arizona, Phoenix

Additional Locations:

US, California, Folsom, US, California, San Francisco, US, California, San Jose, US, California, Santa Clara, US, Oregon, Hillsboro

Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.

Business group:

Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Posting Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Position of Trust

N/A

Benefits:

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here: https://www.intel.com/content/www/us/en/jobs/benefits.html

Annual Salary Range for jobs which could be performed in

US, California:$101,920.00-$152,680.00

Salary range dependent on a number of factors including location and experience.

Work Model for this Role

This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.