Demand Automation SME

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so let’s talk.

When you join the IBM team in Bucharest you will accelerate your career at an iconic company known as a pioneer in computing. You will grow your knowledge of cutting-edge software such as generative Al or hybrid cloud while working with teams across the globe and driving outcomes that shape the future of IBM and your own career. In addition to a competitive package IBM offers a collaborative and growth-oriented work environment and global responsibilities.

Your Role and Responsibilities

As a Demand Automation SME you will play a pivotal role in developing and implementing a marketing automation plan powered by the Adobe platform with specific emphasis on Marketo that will drive awareness engagement and business growth. You will collaborate closely with cross-functional teams and disciplines across the Adobe platforms to ensure the successful implementation of campaigns and initiatives that align with established business goals. This role provides an opportunity for a strategic thinker to create insights from data to build plans that drive results whilst working in an agile environment to manage the overall activities of the discipline.

Responsibilities:

• Collaborates with cross-teams across the Marketing organization to develop build and execute cross-channel marketing tactics.
• Develops and presents strategic demand automation plans to executives.
• Creation of Marketo and Salesforce campaigns
• Stays aware of big ideas and new innovations driving the marketing automation industry.

• Creates and manages a closed loop feedback process between marketing leaders and sales to understand automation omnichannel and lead quality leverages findings to develop solutions for improvements.
• Ensure appropriate management of team tactics within the JIRA platform from an agile principle.
• Develop and implement email marketing and always on campaigns including account segmentation and A/B testing.
• Collaborate with internal teams including Marketo SMEs writers designers and technical developers to ensure alignment and successful execution of automation campaigns both from a technical and business viewpoint to ensure successful campaign implementation.
• Perform other duties as assigned.
• This is a Hybrid role attendance to the office is currently required only 3 times per week.

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Required Technical and Professional Expertise

• Bachelor s degree in marketing communication or a related field.
• Proven experience (5+ years) in marketing with a focus on marketing automation strategy development and execution.
• In-depth knowledge of marketing channels tools and best practices.
• Strong analytical skills and experience with analytics and reporting tools.
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team

Preferred Technical and Professional Expertise
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