Demand Automation Strategist

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
As a Demand Automation Strategist you will play a pivotal role in developing a strategic marketing automation plan powered by the Adobe platform with specific emphasis on Marketo that will drive awareness engagement and business growth. You will collaborate closely with cross-functional teams to ensure the successful implementation of campaigns and initiatives that align with established business goals. This role provides an opportunity for a strategic thinker to create insights from data to build plans that drive results.

Required Technical and Professional Expertise
• Bachelor s degree in marketing communication or a related field.
• Proven experience (5+ years) in marketing with a focus on marketing automation strategy development and execution. • In-depth knowledge of marketing channels tools and best practices.
• Strong analytical skills and experience with analytics and reporting tools.

Preferred Technical and Professional Expertise
• Excellent communication and interpersonal skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team