Demand Gen Manager

Working at RippleMatch:

At RippleMatch, we are building the recruitment automation platform changing how Gen Z finds work. The current status quo of finding a first job is broken: Traditional career services and job boards with millions of postings aren't very helpful, and figuring out where to begin your career is a difficult and overwhelming decision. It's also not a fair contest. For many Gen Z candidates, opportunity is limited based on where they attend school and their personal networks.

By replacing job boards with matching and automation, RippleMatch eliminates the most time-intensive parts of the recruitment process for both employers and job seekers. Leading employers such as Amazon, eBay, and Teach For America leverage RippleMatch to build diverse, high-performing teams and Gen Z job seekers across the country trust RippleMatch to launch and grow their careers.

Since launching RippleMatch from a college dorm room in 2016, we've raised $79 million in venture funding (most recently, our $45m Series B), helped tens of thousands of users find jobs, expanded to 1,500+ colleges & universities, and brought on hundreds of leading employers as customers. Our tight-knit team of 130+ (& growing!) talented people work hard, celebrate wins, and care deeply about changing the way finding a job works.

The Role:

We’re looking for a Demand Generation Manager who will be responsible for the strategy and execution of marketing programs that capture and nurture leads. In this role, you’ll be responsible for generating qualified leads and opportunities through sponsored programs, webinars, email, and field events. Reporting to the Vice President of Marketing and working closely with our cross-functional team, you’ll design, plan, manage, optimize and report on the performance of integrated campaigns.

What You’ll Do:

• Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline. Support content creation of their campaigns: email and landing pages copy, webinar content, etc.
• Monitoring and reporting campaign performance with granular tracking across relevant KPIs and funnel generation outcomes.
• Creating impactful buying journeys to improve conversion rates from leads to opportunities
• Working closely with the Vice President of Marketing to establish efficient lead management in the handoff from marketing to sales and help optimize our follow-up sequences.
• Find, evaluate, select and negotiate with new vendors
• Track progress to goal for our SQO contribution, and come up with creative ways in which we can fill in gaps.

Who You Are: 

• A curious, data-driven thinker who can process complex information to reveal funnel and pipeline trends, and metrics
• A servant leader dedicated to making our programs and our top-line successful
• A marketing professional with 5+ years' experience building B2B demand generation campaigns and collaborating with an enterprise sales organization
• A marketing automation expert, ideally having experience with Salesforce and Hubspot
• A natural leader, communicator and motivator that can rally and organize the team around the deliverables for our programs.

Culture & Perks:

At RippleMatch, we understand that our success stems from the people we have on board, which is why we invest heavily in our team’s well-being and growth. We offer a full slate of perks including equity, paid vacation, a pre-tax commuter program, discounted Citi Bike and Class Pass memberships, and — our favorite thing — comprehensive FREE healthcare benefits. We work hard to foster a culture of constant self-improvement, true ownership, and positivity. At our core, we are a tight-knit team that works hard, celebrates wins, and cares deeply about changing the way finding a job works. We are going to fundamentally transform the hiring landscape and won’t settle for anything less.

RippleMatch is a remote-first company. We believe in helping to shape the future of work and creating accessibility to a great working environment for all, regardless of location.  Our physical office is conveniently located near Union Square in New York City and all RippleMatch team members are encouraged to work remotely or come into the office as much as they want or not at all. To ensure the health and safety of our team, RippleMatch does require proof of vaccination for all team members.

We believe in maintaining a culture that can cut across distance to suit our employees who choose to be remote as well as those who prefer to come in office. We host monthly virtual events as well as monthly in-person events, team-wide virtual activities every month like Wellness Challenges, and a time to hear from our founders regularly regardless of location. Creating strong bonds between RippleMatch team members means a lot to us, and while we know that this can be done remotely, we also invest heavily in creating opportunities to make sure all employees are able to bond with one another in-person. At this time, we require some travel (sponsored by RM!) for our company retreats, on-site team building, and other fun in-person events. While not required, we also highly recommend in-person onboarding, where you’ll be able to meet and bond with others in the office!

RippleMatch is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or disabled status, or genetic information.