Demand Gen Professional (Strategy SSEP)

Introduction
At IBM work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so lets talk.

Your Role and Responsibilities
A Demand Lead is responsible for the design development and optimization for omni-channel marketing programs associated with demand motions:

• Strategy Planning & Customer Journey Design

• Understand the market landscape business objectives target personas key use cases and product offers for your product
• Translate business objectives into actionable marketing outcomes across the funnel
• Create an omnichannel digital journey for key audiences including but not limited to: organic search paid search web email and routing
• Ongoing experimentation and manical focus on outcomes
• Ongoing experimentation and maniacal focus on outcomes

Design the customer journey for specific segments across strategic accounts

• Execution Orchestration

• Communicate demand strategy to relevant stakeholders including but not limited to: PLG team digital stakeholders geo hub teams field marketing BU stakeholders etc.
• Manage the execution of actions for your specific PLG product team
• Partner with content digital and email experts to create & execute an omnichannel experimentation plan

• Performance Optimization

• Understand brand to demand performance trends for the assigned product & optimize performance issues
• Deep analysis of marketing performance across aspects such as tactic type content asset channel audience segment or business line
• Evaluation of relevant KPIs (such as impressions web traffic organic search performance leads pipeline or wins) with a keen eye on benchmarks and yield rates
• Readiness to explain emerging performance opportunities or challenges
• Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
• Insight into action – cycling of performance insights directly back into planning and orchestration

Required Technical and Professional Expertise

• 12+ years relevant work experience including experience in a digital marketing
• Deep critical thinking skills and curiosity to pursue open-ended problems
• Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership
• Understands Geo/Market strategies and localization requirements
• Business acumen with the ability to develop data-driven business recommendations
• Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines

Preferred Technical and Professional Expertise

• 8+ years experience in omni-channel demand generation or related role