Demand Generation Analyst

About PayEngine

Powered by our VC-funded organization, Platform Factory Inc., PayEngine is an embedded, full-service, financial transaction technology. Our vertically focused SaaS Partners leverage PayEngine APIs, webhooks and proprietary widget technology, to embed, launch, and scale payments for their customers.

As a player in the FinTech payments space, we understand the critical need to offer agile SaaS-based solutions backed with scalable payments orchestration. Our mission is to create an orchestrated-commerce for our Partners that provides the agility of SaaS sprints with the support of payments-related services.

**Unfortunately we cannot sponsor visas at this time. Candidates must be based in the United States and be authorized to work without any sponsorship.**

Responsibilities

• Develop and implement demand generation strategies and campaigns
• Execute inbound/outbound lead generation strategy for digital and traditional channels, including Organic & Paid Search, Paid Social, and retargeting efforts
• Work closely with the sales and marketing teams to align efforts and drive revenue
• Use HubSpot to build drip and nurture campaigns, landing pages, forms, and engagement points for the traffic you acquire
• Segment lists based on prospect profiles and behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
• Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue
• Create and manage demand generation budgets and forecasts
• Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts
• Use data and analytics to measure and improve the performance of demand generation efforts

Requirements

• 3+ years of experience in demand/lead generation or campaign management
• B2B SaaS demand generation experience
• Proficiency in marketing automation and HubSpot CRM
• Proven track record of successfully launching and managing cost-effective online marketing campaigns with clear ROI-focused metrics
• Strong knowledge of SEO, PPC, display, and social marketing strategy and concepts
• Strong analytical skills, with experience analyzing data and making data-driven decisions
• Knowledge of data analysis and visualization tools, such as Tableau.

Benefits

• 100% covered Health Care Plan (Medical, Dental & Vision)
• Flexible/Unlimited Paid Time Off (Vacation, Sick & Public Holidays)
• Stock Option Plan