Demand Generation Associate

Location: New York

Start Date: Immediate

 The Role

As a Demand Generation Associate in our Technology & Strategy team, you’ll drive growth from day one by accelerating user demand within a client segment. Collaborating with client service leadership, you'll analyze user behavior to inform and launch campaigns that engage users and achieve impactful commercial results. This role represents a golden opportunity for proactive individuals that want a role intersecting data analysis and practical implementation. We're on the hunt for ambitious individuals ready to apply their analytical prowess and creativity to initiate and run campaigns that significantly contribute to our business's growth. If you're passionate about making a difference, crave for challenges in a disruptive, rapidly evolving industry, and are eager to directly drive demand and user engagement, this is the place for you.

What You'll Do

• Campaign Ideation & Execution: Craft and launch targeted campaigns with engaging content to attract key users and boost engagement on offerings.
• User Data Analysis: Analyze user behavior to uncover growth opportunities, refine engagement strategies, and develop user personas for targeted engagement efforts.
• User Prospecting for Business Development: Identify and target high-potential users in prospect accounts for strategic business expansion.
• Reporting on Engagement and Impact: Generate concise reports to monitor user engagement and campaign success, informing strategy adjustments and proving ROI.
• Executive Engagement: Influence VP+ level leadership, managing relationships and effectively communicating campaign strategies and insights to drive decision-making.

 Who You Are

• High-achieving with a proven record of academic / internship success; we're searching for individuals with high potential.
• Analytical problem solver - you thrive in data-rich environments and love using your technical skills to solve problems.
• Effective communicator - you excel at crafting compelling copy that ignites a user's interest to learn more.
• Proactive and relentless - your deep passion for your work drives you to navigate obstacles with tenacity, even in ambiguous situations.
• Insatiably curious - for you, simply completing a task isn't enough; you strive unyieldingly until you've discovered the best possible solution.
• Team-oriented - you believe in the power of collaboration to drive success.
• Impact-focused - your approach is consistently outcome-oriented.

Technical skills:

• Proficiency in Excel, PowerPoint and Word
• Proficiency in SQL is a plus, but not required
• Experience with campaign tooling (e.g., HubSpot, etc.) is a plus, but not required

Compensation and benefits

• $80,000
• 17 vacation days, in addition to 10 public holidays, and business closure during winter holiday week
• Competitive medical, dental, and vision insurance
• 401(k) match – 4% of your total compensation matched dollar-for-dollar
• Option to WFH Thursday & Friday
• Prime midtown office with state-of-the-art amenities

AlphaSights is an equal opportunity employer.