Demand Generation Coordinator (Contract)

Demand Generation Coordinator (Contract)

About the Role: 

Ooma is hiring a Marketing Coordinator Contractor who will collaborate with world-class marketers to rollout, manage and optimize key revenue driving programs. This role will support an array of demand generation programs including Affiliate, Pay Per Lead, and online content programs. 

What You’ll Do: 

• Consistently report and analyze results: you have a keen sense for data and can actively learn how to use systems like Salesforce and Marketo. This role plays a key part in measuring the impact, both qualitative and quantitative, of demand generation activities on sales pipeline and results. 
• Manage B2B and B2C programs within a demand waterfall: analyzing MQL, SQL and funnel data points to make strategic decisions and forecasts. Work closely with Digital Marketing and Operations on marketing automation and lead nurturing. 
• Affiliate and Pay Per Lead programs: identifying new publishers, outreach, relationship management, budget management, contract negotiation, partnering with content teams to create compelling content, landing page management and optimizing to KPI goals. Working with senior team members to identify new partners and align with business stakeholders’ objectives while collaborating with sales regularly.

Experience We’re Looking For:

• Minimum 1-3 years of experience in marketing, preferably demand generation experience. 
• Bachelor’s degree in Marketing or related field. 
• Fundamental understanding of how to market to SMBs. 
• Proficiency in excel, including Vlookup and pivot tables with experience reporting in a daily, weekly, and monthly cadence.  
• Results and detail-oriented with a comprehensive understanding of data analytics. Solid test and learn mindset and continually assess KPIs to monitor performance. 
• Experience working with Salesforce is a bonus. #LI-CC1