Demand Generation Coordinator (Contract)
Job Description
What You'll Do:
- Publisher Partnerships & Content syndication - Calendar management and coordination with internal teams and our publisher partners to get placements in-market
- Manage an Asana calendar of content syndication placements for the calendar year
- Request needed design and copy elements based on specs for each content syndication placement within team SLAs
- Circulate placement creative for internal feedback and coordinate revisionsÂ
- Send placement assets and creative to content syndication partners for publication
- SEO - Coordinate with our SEO agency, demand gen team, website developer, and Director of Content and Creative Services to bring our SEO strategy to life
- Prioritize requests by impact level in tandem with our SEO agency
- Assign SEO tasks to the relevant team members in AsanaÂ
- Coordinate new SEO content topics with the product marketing team and our SEO agency
- Paid Media - Provide support to our Senior Demand Generation Manager in coordinating with our agency partners to get ad campaigns live and optimized
- Send ad requests to our creative team via Asana
- Circulate ad creative for internal feedback and coordinate revisions with the creative team
- Draft campaign requests for our paid media agency in Basecamp
- Maintain a task sheet for our paid media agency
- Coordinate with our MOPs team for paid campaign tracking setup
- Assist with one-off paid media reporting
- Draft initial copy for demand gen campaigns across paid social, content syndication, and email channels
What You'll Bring:
- At least 2+ years of B2B marketing experience
- Excellent project management skills with previous experience managing multiple competing, time-sensitive priorities
- Impeccable attention to detail and strong organizational skills
- Experience using Asana or other project management tools
- Clear written communication skills
- You ask thoughtful questions, are a team player, are exceptionally organized, and have an optimistic attitude
- Experience with Google Ads, Bing, Facebook, LinkedIn, and /or Salesforce is a plus
- Previous marketing agency experience is also a plus
Date Posted
11/06/2023
Views
1
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