Demand Generation & Integrated Marketing Campaign Manager

SimpleLegal is seeking an experienced, innovative integrated marketing campaign manager to drive demand generation and growth acceleration for SimpleLegal’s Enterprise Business. This position is accountable for the Enterprise Business’ lead generation and pipeline building. The successful candidate will possess proven experience ideating successful demand generation strategy manifested in integrated marketing campaigns that utilize the entire marketing mix.

Location

• US Remote / work from home

The Role

In this role, you will lead our demand generation strategy. You will create, manage, and execute integrated marketing campaigns that broaden awareness and generate greater demand for the Enterprise Business. Establish marketing KPI/metrics, reporting dashboards, and insights-driven reporting to support our SDRs and AEs. You will work closely with Sales to build fiscal year and quarterly lead generation, pipeline, and revenue goals.

Responsibilities:

• Align with Product Marketing and other GTM leaders on ICPs, market segmentation.
• Create Sales-Marketing interlock plans on lead, MQL, SAL, and SQL goals.
• Design integrated marketing campaign plans that drive awareness and demand for our Enterprise Business product portfolio aligned with the Sales-Marketing interlock plan.
• Create and innovate. Develop integrated marketing campaigns that stand out from run-of-the-mill everyday campaigns at other B2B tech sector companies.
• Manage and execute the entire campaign cycle, including content creation, implementation, analysis, and reporting.
• Leverage appropriate resources (internal and external) to accomplish tactical tasks associated with customized landing pages, e-mail campaigns, webinars, events, communications, etc.
• Develop a detailed strategy for generating and nurturing leads at all stages of the sales funnel.
• Help establish a marketing systems stack to enable agile, effective marketing performance.
• Leverage and manage Salesforce and email automation tools to measure, track and analyze marketing performance.
• Communicate with marketing, senior leadership, and sales management on an ongoing basis regarding new and nurtured lead performance results, current initiatives, and course corrections.
• Manage digital marketing channels and strategy; incorporate into integrated marketing campaigns.
• Project-manage marketers while assuming some of the prominent, critical responsibility of campaign execution.
• Partner with SDRs to ensure substantive lead flow, lead quality, appropriate conversion rates, and messaging support.

Requirements:

• BA/BS in related area required
• Minimum 7-10 years of marketing experience
• Minimum of 7 years of experience in Demand Generation for B2B SaaS, enterprise-class software or technology company, with proven ability to deliver consistently strong measurable results
• Experience partnering closely with SDRs, AEs, SEs, AM/CSMs
• Highly metrics-driven with operational rigor
• Deep experience with Salesforce.com and marketing automation tools to generate, capture, nurture, track and report on leads, conversions, and ROI
• Strong analytical and quantitative skills to distill meaning out of data and translate into actionable changes.
• Solid writing skills and public speaking and presentation skills
• Must be a proactive leader that is collaborative in nature, strategic and a resourceful problem solver
• The candidate must be a high-energy, creative problem-solver that thinks about the business from a global perspective