Demand Generation Lead

Airbyte is the open-source standard for EL(T). We enable data teams to replicate data from applications, APIs, and databases to data warehouses, lakes, and other destinations. We believe only an open-source approach can solve the problem of data integration, as it enables us to cover the long tail of integrations while enabling teams to adapt pre-built connectors to their needs.

 Within just 18 months, we've built 150+ connectors and we've had 15,000+ companies syncing data with us. We've raised $181M from some of the world's top investors (Benchmark, Accel, Altimeter, Coatue, Y Combinator, etc.) and believe in product-led growth, where we build something awesome and let our product bring the users, rather than an outbound sales engine with cold calls.

Airbyte is remote friendly, with most of the team still based in Silicon Valley. We’re fully transparent as a company. Our company handbook, culture & values, strategy and roadmap are open to all.

As the demand generation lead, you will be responsible for developing and managing our demand generation initiatives for Airbyte’s top-down pipeline. This is a unique opportunity to help build our marketing function, while reporting directly to our co-founder & COO. You will be accountable for the strategy, development, and execution of demand generation programs to drive awareness and demand for Airbyte for our decision maker persona (data/engineering managers and execs). You will lead a team that includes demand gen managers, events, lifecycle marketing and more later on. 

• Grow our pipeline. You’ll help deliver a robust sales pipeline through organic and paid efforts to fuel our rapid growth, both inbound and outbound.
• Drive key business metrics including leads, MQLs, pipeline, and revenue through strategic and integrated programs and campaigns.
• Manage a team with a focus on growing the sales-assist pipeline with repeatable programs for higher touch users.
• Optimize our paid digital spend to generate a sustainable pipeline. You’ll lead the team to significantly grow our paid digital leads from key market segments.
• Own the paid marketing budget. Your team will manage a significant marketing budget, and you’ll help us make the right investment decisions.
• Build, train and nurture your team. Provide mentorship, management and support to their rapidly growing team of marketers.
• Work closely with marketing ops, growth, developer experience, product and sales teams

• 7+ years of experience in demand generation and performance marketing
• Experience in addressing B2B and developer audiences for at least 3+ years
• Hands-on and ability to thrive in early-stage startups
• Fluent in CRMs, audience segmentation strategies, and aligning audiences to specific objectives.
• You know how to optimize lead quality (net new and customers) based on feedback loops with Sales and Operations.
• Familiar with product-led growth and how to drive self-serve opportunities alongside higher-touch (sales) opportunities
• Data-driven and know how to drive and measure impact with a team.
• Problem solver at heart and know how to move things forward with limited resourcing or roadblocks.
• Ability to create a strategic vision and communicate it in a way that motivates stakeholders and builds buy-in.
• Committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross-functional teams with your passion and vision.
• You share our values.

• You know how to optimize lead quality (net new and customers) based on feedback loops with Sales and Operations.
• Familiar with product-led growth and how to drive self-serve opportunities alongside higher-touch (sales) opportunities
• Data-driven and know how to drive and measure impact with a team.
• Problem solver at heart and know how to move things forward with limited resourcing or roadblocks.
• Ability to create a strategic vision and communicate it in a way that motivates stakeholders and builds buy-in.
• Committed to being an awesome teammate. You work with appropriate urgency but are able to motivate cross-functional teams with your passion and vision.
• Hands-on and ability to thrive in early-stage startups
• You share our values