Demand Generation Manager
Job Description
Marquee Insurance Group is a commercial insurance company specializing in transportation. We are committed to constantly improving our processes to make our client’s experience better every day. We believe that providing a fun culture and the opportunity for growth creates an energetic and happy employee base, which in turn creates a positive experience for our clients. Our culture is unique and innovative, where we promote from within and believe in performance-based advancements.Â
MIG has been recognized on the Pacesetters list as one of the fastest-growing private companies by the Atlanta Business ChronicleÂ
MIG has been recognized as a “Top Workplace” by the Atlanta Journal-ConstitutionÂ
As a Demand Generation Manager, you will be the leader of our demand generation and digital marketing efforts, while supporting the sales department in bringing on new business. This position will own the strategic planning and execution of marketing automation systems and top-of-funnel lead generation. You’ll play an instrumental role in shaping our marketing department and creating the digital experience for our prospects and customers.
Responsibilities:Â
- Own the prospect and customer journey using email journeys, personalized automation, and technology, including Salesforce Marketing Cloud
- Create multi-channel campaigns to generate sales engagement and increase online brand awareness
- Collaborate with sales leadership to maximize effectiveness of lead generation strategies and customer messaging
- Analyze data on campaign performance and conversion rates, while optimizing for better results
- Define quarterly and yearly objectives for demand generation, while helping shape our marketing automation roadmap and technology evaluations
What we look for:Â
- Experience implementing, managing, and/or using marketing automation platforms such as Salesforce Marketing Cloud
- Understanding of Salesforce reporting and marketing integrations
- Bachelor’s degree in Marketing or Business-related field preferred
- Minimum 1+ years’ experience within digital marketing
- Self-starter who enjoys the challenge of lead generation and team building
Our Benefits:Â
MIG provides a competitive, comprehensive, performance-based compensation package for our full-time employees:Â
- Eligibility for Individual and Company bonus programs
- Medical, Dental, Vision, Life/ AD&D Insurance, Short-Term Disability
- Pet Insurance, Paid Family Leave, Employee Assistance Program
- Fully Paid Maternity Leave
- 401(k) with Company Matching
- 12 days of Paid Time Off, 4 Sick/Mental Health days, 7 Paid Holidays, 2 Flex Holidays,
- Company Paid Fitness Membership
- Volunteer Days and Opportunities with Company-Partnered Charities
- Internal Inclusion programs
Marquee Insurance Group is an Equal Opportunity EmployerÂ
Date Posted
09/26/2023
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4
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