Demand Generation Manager

Act-On is a leading marketing automation company servicing thousands of customers worldwide. We are looking for a passionate Demand Generation Manager. The ideal candidate has experience managing marketing campaigns across a number of different channels in an organization geared for high-growth. This role offers the opportunity to execute and measure marketing campaigns across various channels, partner closely with sales to help build pipeline and win more deals, and be creative with your approach in a mature industry that is ripe for disruption.

What You'll Be Doing:

• Develop and execute short- and long-term multi-channel campaigns to drive leads and the sales pipeline
• Create demand generation content across multiple mediums and ponds to target prospects throughout the lifecycle
• Identify new markets and advertising tactics to encourage business growth
• Execute email-based programs that produce increased engagement rates that are consistently above industry standards and drive customer satisfaction.
• Continuously monitor and seek opportunities to improve campaign effectiveness.
• Work with the content team to ensure content is optimely distributed and targeted to new and existing prospective buyers with an eye on expanding market reach.
• Build and manage key landing pages, offers and messaging to help support pipeline and campaign objectives while using Act-On's software.
• Develop a deep understanding of the marketing automation space and Act-On, leading to content contributions that fit into the Act-On narrative.
• Work directly with sales teams to ensure they are educated about active campaigns and understand how to best follow-up with leads to drive up conversion rates
• Establish and track budget expenses across various marketing programs to ensure we are on-budget.
• Compile and report results of marketing efforts using various systems - such as Salesforce.com and Tableau

Who You Are:

• 5+ years of software marketing experience.
• Highly motivated energetic self starter, passionate about martech who thrives in a high-growth organization.
• Proven experience contributing to demand generation, digital marketing and campaign efforts.
• Strong ability to understand marketing metrics and how to take this data to drive more effectiveness.
• Able to analyze and evaluate business issues; and document business and go-to-market plans.
• Comfortable and confident balancing responsibilities across multiple marketing channels with strong organizational skills
• Excellent interpersonal skills with the ability to work with others within the marketing team as well as cross-functionally.

What We Offer:

• Generous Medical, Dental and Vision Benefits
• Flexible time off
• Stock Options
• 3 weeks paid parental leave on top of state paid family leave, (including for adoption)
• Monthly wellness allowance
• Monthly parking or transit allowance
• Paid time off to Volunteer
• Life Insurance
• Disability Insurance
• Access to LinkedIn Learning
• EAP access for you and your immediate family
• Flexible Spending Accounts for health and child care
• Discretionary 401k matching
• A real opportunity to make an impact at work and more

At Act-On Software, we strive to uphold an inclusive environment where all people feel respected, valued and a true sense of belonging. We welcome applicants irrespective of race or ethnicity, gender identity and expression, sexual orientation, religion, age, educational background, socioeconomic status, disability, or veteran status, and we'd love to explore what you can add to our team.

Did you know?

Imposter syndrome is very real! On top of that, statistics have shown that women and people of color apply to jobs only when they're 100% qualified. It is rare that someone is 100% qualified, so let's change that statistic! Please apply even if you aren't sure you are the perfect fit. Hopefully it helps you to know that we genuinely care about candidate experience, so our application process doesn't take long!