Demand Generation Manager
Job Description
Who we are?
Typeface is on a mission to help everyone express their unique imagination. We believe technology is a creative partner that empowers any company to tell their unique stories faster and easier than ever before. Generative AI platforms represent a major breakthrough to create content at tremendous speed and scale. For enterprises to successfully leverage their potential, they need to include their unique voice and style and ensure responsible AI practices. We unite content velocity with brand personalization and safety, so that every company can achieve its creative potential. We are looking for passionate individuals who want to help build a fast-growing GenAI company from the ground up.
Why join us?
- Bleeding edge technology: We explore uncharted territory at the intersection of art and science. We strive to revolutionize content, amplifying human creativity with cutting-edge AI in a safe and responsible way.
- Best-in-class product: We built the leading enterprise-grade generative AI solution, so any business, from startups to Fortune 500 companies, can 10x personalized content at scale. Typeface combines the best-in-class AI platforms across the board with our own brand-personalized AI model to hyper-personalize content at scale with a responsible AI approach.
- World-class team: Founded by the former CPO & CTO of Adobe, Abhay Parasnis, and a highly experienced team with a proven track record of building revolutionary, long-lasting AI, SaaS, and media technologists that are completely focused on customer impact.
- Top-tier Investors: Backed by top-tier venture capital firms: Lightspeed Venture Partners, Salesforce Ventures, GV (Google Ventures), Madrona, Menlo Ventures, and M12 (Microsoft’s Venture Fund). Check out our Series B announcement.
- Rapid customer traction: Overwhelming demand from Fortune 500 companies and popular digital-native brands from every industry.
- Awards & recognition: Honored to be a winner of 10+ industry awards for our unique approach to enterprise GenAI, including Fast Company’s “Top 5 Next Big Things in Tech” and Adweek’s AI Company of the Year.
The Mission:
We are looking for a dynamic demand generation marketer who loves to build companies from the ground up. You’ll help build a category-defining company and accelerate our market adoption through tailored programs to upsell our existing user base and go after net new accounts. This role reports to our Director of Growth Marketing and collaborates with the rest of the Marketing, Sales, Customer Success, Partnerships, and Product.
We are looking for someone who is creative but analytical (you’re right and left-brained). You can scale up and down a program, from owning the strategy, to execution, iteration, and tracking performance. And you thrive in a fast-paced startup environment, and team-oriented.
Core Responsibilities:
· Designing, building and operating integrated campaigns that translate into sales pipeline, driving higher deal size, better deal velocity and conversion across the sales funnel.
· Full funnel marketing across channels: Implement creative and effective ideas for bringing new leads into the funnel through multi-channel online campaigns that include methods like events, webinars, email campaigns, nurtures, paid media, content syndication, etc.
· Contribute to content development aimed at targeting prospects throughout the customer lifecycle.
· Event marketing: Plan, execute, and align with team on running stellar events that integrate with company initatives, both Typeface-owned events and third-party conferences.
· Partner marketing: Collaborate with the partnerships team to develop channel marketing and partner marketing strategy for increasing demand through partnerships.
· Collaborate across teams to implement an effective feedback loop to optimize lead generation, improve pipeline acceleration, and maximize sales
· Reporting & Analytics: the capacity to create reports, interpret data, solve problems and make informed decisions by analyzing information and leveraging insights for strategic outcomes
· Program Management: The planning, executing and overseeing of role related projects to ensure successful execution and advantageous outcomes
Minimum Qualifications:
· 3+ years of demand generation B2B experience
· Proven experience working with email marketing, events, social advertising/ paid media and content syndication
· Proven track record of crafting and executing successful demand generation programs
· A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data-driven decisions.
· Excellent written and verbal communications skills.
· Comfortable managing multiple assignments with competing priorities and tight
· Familiar with or ready to learn Hubspot, Salesforce, Linkedin Ads, Google Ads, to help the team manage leads, email campaigns, and analytics.
Preferred Qualifications:
● Prior experience at a start-up.
Benefits
- Competitive salaries and equity
- Comprehensive benefits package (medical, dental, vision)
- Opportunities for professional growth and development
Equality Opportunity Statement
Typeface is an equal opportunity employer and does not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. *
Diversity & Inclusion Statement
At Typeface, we believe that diversity and inclusion are essential to our success. We are committed to creating a workplace that is welcoming and inclusive for all employees, regardless of their background or identity. We value diversity in all its forms and strive to create a culture of respect, understanding, and collaboration.
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Date Posted
12/13/2023
Views
6
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