Demand Generation Manager

Apptega is looking for a Demand Generation Manager, who will take a hands-on approach and own all aspects of demand generation marketing by working closely with other members of the marketing and sales teams. This is a great opportunity for someone who not only wants to work in a fast-paced, high-growth, collaborative environment but also makes a big impact!

Reporting to the interim CMO, you will define end-to-end solutions to acquire and engage customers and own the conversation funnel to drive inbound marketing, and outbound sales and optimize lead conversion. Other responsibilities include developing and executing demand creation programs, understanding metrics, and data in order to foster a closer understanding of the company's efforts, and achieving Marketing Quality Lead (MQL) quantity, quality, and conversion targets. You would also optimize marketing campaigns, create targeting marketing, drive strategy for email marketing, collaborate with the product marketing team to create various marketing content and work closely with operations to optimize internal lead processes and rapidly iterate to optimize conversions.

This is a hybrid role - 40% in office and 60% remote. Candidate must be based within commuting distance of Atlanta.

A typical day for this role may include:

• Developing and executing multi-channel campaigns to drive leads for the sales pipeline

• Managing events, campaigns and
• Identifying, developing, and building buyer personas for our B2B SaaS (Software as a Service) and running A/B testing strategies against these personas
• Proactively finding opportunities for additional marketing spend and channel exposure
• Tracking and measuring the impact of our programs and using insights/learnings to continuously optimize initiatives for better results

Requirements

• Five years' experience in B2B marketing demand generation
• Experience with HubSpot's CRM, Marketing Automation and Web CMS (Content Management Systems) applications as well as the use of intent data
• Ability to gain confidence and trust of teammates
• Excellent communication skills, both writing and verbal skills

• Honesty and integrity
• Results-oriented approach with a "can do" attitude

• Passion for details and continuous improvement
• Excellent multi-tasker who prioritizes team deadlines.
• Quick learner
• Adapt to changing priorities

Benefits

• Work with passionate people that have experience growing and scaling organizations
• Grow with a company that is positioned for growth with an unlimited opportunity for advancement
• Become part of an amazing team and thriving culture

Apptega Position Perks:

• Unlimited Paid Time Off
• Medical, Dental & Vision Coverage
• Retirement Plan (401k with Matching Funds)
• Training & Development

• Hybrid Work From Home & Office
• Office Snacks
• Wellness Resources including a state-of-the-art free gym on site
• Office located in Atlanta (new offices) near Colony square. Incredible views of the city from the top floor!

Apptega is growing rapidly, and we are moving fast to capitalize on the vibrant cybersecurity market. As the risks of cyber threats continue to expand, organizations are challenged by the difficulties of implementing effective cybersecurity and compliance programs. With Apptega, organizations of all sizes, are simplifying cybersecurity and compliance. Come join the band!