Demand Generation Manager

What you’ll do

As Stensul’s Demand Gen Manager, you’ll play an instrumental role in creating full-funnel pipeline opportunities and then driving them through to Closed/Won status. In this position you will draw on your creative and analytical skills as well as the ability to work cross-functionally.

You’ll be focused on four critical areas:

• Program ideation - Devise marketing campaigns, taking them from concept through launch
• Program implementation - Execute digital and physical marketing programs and events
• Program analysis - Measure and report on campaign performance, during and post-execution
• Program optimization - Evaluate and share results to gain insight and then apply learnings to improve performance

Specific responsibilities will include:

Program ideation

• Identify multichannel experiences and campaigns that will resonate with our audiences
• Envision demand generation programs that can make use of email,  events, webinars, paid media, content syndication,  videos,  owned/sponsored events, etc.
• Develop short-term as well as evergreen-type campaigns to raise visibility, drive website traffic, and generate sales pipeline.
• Identify opportunities to extend the value existing content; Uncover opportunities with other brands/organizations/influencers

Program implementation

• Project manage all aspects of all campaigns, including deadlines and expectations are met 
• Streamline workflows and associated tasks so internal SLAs  are met on a consistent basis
• Collaborate with the SDR team to ensure quality lead delivery and proper follow-up 

Program analysis & optimization 

• Determine the metrics to track results overall/by campaign; establish performance benchmarks; continuously improve upon them 
• Develop lead scoring standards and MQL goals so SDRs have sufficient ICP prospects to work
• Analyze each campaign and become the go-to-source for insight
• Institute an early warning system that alerts when performance is pacing above/below desired levels and have a process to mitigate risk or maximize opportunity  
• Report results and learnings to help Marketing, Sales, and Operations understand how a campaign performed and why
• Put in a place a testing framework
• Build a consistent feedback loop with Sales and Marketing to allow for continuous improvement 

Who You Are

• You have 3+ years of B2B demand generation experience. Experience with a SaaS technology preferred
• Experience with months-long sales cycle preferred
• A self-starter and team player, with  high EQ & IQ
• A strong communicator and relationship builder with stakeholders at all levels 
• Thrive in a fast-paced start-up environment