Demand Generation Manager

Our Demand Generation Manager will be an integral part of our team at WillowTree. To help retain our deep culture of collaboration both among ourselves and our clients, this role will maintain an in-office presence in a hybrid (Work From Near) capacity. Please indicate which of our available office location(s) you're interested in via the application form below.

Learn more about Work From Near.

WillowTree, a TELUS International Company, is an award-winning digital product consultancy driven by innovation and grounded in strategy and user-centered design. We create long-term partnerships with the world’s leading brands to build and design digital flagship products crucial to our clients’ business needs. We’re a global consultancy with a client list that includes the NBA, Capital One, Mastercard, Charles Schwab, PepsiCo, AB InBev, Marriott, Domino's, and many more. Ultimately we measure ourselves by the outcomes we achieve for our clients. 

In January 2023, WilllowTree was acquired by TELUS International (Symbol: TIXT).  The combined company brings an unparalleled ability to deliver customer service solutions to our clients, including apps, websites, voice experiences, content moderation, AI annotation, and customer experience representatives.

WillowTree has over 1,100 employees, 2022 revenues of $198MM, and has historically grown at 30-50% a year.  Now part of publicly traded TIXT with 2022 revenues of $2.47B, we plan to continue our rapid expansion through servicing our parent TELUS (Symbol: TU) as well as our 650+ combined customers, spanning many of the most recognized brands in the world.

As Demand Generation Manager, you will be responsible for establishing and evangelizing the role demand generation plays within WillowTree’s broader commercial go-to-market team. You will play a critical role in WillowTree’s revenue growth by developing and driving a comprehensive demand-generation strategy to increase qualified sales opportunities. As a strategic innovator with a strong understanding of B2B marketing, ABM, and lead generation best practices, you will work closely with cross-functional teams to build and implement creative campaigns to educate and convert prospective customers and upsell/cross-sell existing customers on new service lines.

This is a greenfield opportunity to design a demand gen operation from scratch, backed by a growing and talented team of in-house content strategists, brand designers, copywriters, digital producers, partner marketing managers, and event strategists and supported by a senior revenue operations leader. You will report directly to the Chief Marketing Officer.

• Develop deep vertical/domain expertise to advise strategies that address customer needs in multiple audience segments throughout the customer life cycle.
• Collaborate with revenue operations on account prioritization and campaign plans, and in partnership with the in-house creative team, develop creative assets and educational materials for account-based marketing campaigns aimed at acquiring new customers and growing share-of-wallet from existing customers
• Execute multi-channel marketing campaigns through a combination of best-of-breed marketing and sales automation tools including, but not limited to, Salesforce, Rollworks, and Pardot
• Take ownership of all demand generation execution, from building workflows in marketing automation systems, to writing emails, to crafting campaigns across various ad platforms
• Create and maintain a robust reporting framework to track and communicate demand generation performance to senior leadership
• Utilize data-driven insights to continuously optimize demand generation programs and track success metrics
• Continuously test new channels and tactics alongside “always on” campaigns
• Own and manage the annual demand generation budget, including advocating for additional resources when campaign results warrant it
• Oversee lead management processes, ensuring leads are captured, nurtured, and passed on to the business development team at the point they become a qualified opportunity
• Stay up to date on industry trends, competitor activity, and emerging technologies to inform demand generation strategy and tactics

• 5+ years experience as a proven B2B demand generation practitioner
• Experience working with Salesforce and leveraging it as the reporting hub for campaign performance, going beyond engagement metrics and all the way through to pipeline influence and revenue generation
• Ability to flow seamlessly from strategy to execution, driving vision and commanding a deep understanding of tactical day-to-day
• Deep knowledge of leading Marops/Saleops tools such as Salesforce, Pardot, Marketo, Rollworks, Demandbase, 6sense, etc.
• Knowledge and understanding of the digital product industry and relevant trends in the space

• Experience in a professional services digital agency

We offer a place to be yourself.

Our differences, both visible and invisible, benefit our teams, our communities, and the products we craft. That’s why WillowTree strives to build a team with diverse backgrounds, skills, and perspectives. You’ll work hard here; however, we’ll balance that with a culture that supports your growth and cares about your well-being. We’re committed to creating an environment of inclusion — a place where every Tree can thrive.

We want you to reach your fullest potential and part of your professional development at WillowTree will include dedicated time to innovate on passion projects and an annual stipend to fund your professional pursuits.

WillowTree celebrates our differences and provides equal employment opportunities to all team members and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.