Demand Generation Manager

How do you want to pay? It’s a question you’ve answered on-screen or in-person thousands of times, but your choices have always been limited. Imagine the flexibility to pay however you want – card, QR code, credit, installments, debit, multiple currencies, reward points, or a combination of any of these - all on the same Account. Sound impossible? Episode Six makes the seemingly impossible happen every day. 

We’re a global provider of API-based issuer processing and ledger infrastructure. We’re 100% cloud-native, hyper-configurable, and a “Top 10 Place to Work in Fintech.” And we’re changing how people think about payments. 

Today, we’re powering payments for some of the world’s largest banks and numerous innovative fintechs. E6 is headquartered in Austin with offices in Tokyo, Singapore, Brisbane, and London. We provide technology for clients in 24 countries on four continents. Since 2018 when we launched with HSBC, we have grown more than 10x. 

Interested in redefining what’s possible in payments? Join Episode Six today. 

What we’re hiring for: 

We are a growing fintech organization looking to add a Demand Generation Manager for our Marketing Team based out of our Austin, Texas headquarters or Remotely in the United States. 

What you’ll be responsible for in this role: 

• Plan, execute, and manage demand generation campaigns within Hubspot across various channels, including email, social media, webinars, and content syndication, to generate high-quality leads. 
• Develop and implement lead nurturing workflows to guide prospects through the sales funnel, ensuring timely follow-up, relevant content delivery, and optimized conversion rates. 
• Collaborate with content creators and product marketers to develop compelling content assets that resonate with target audiences and support demand generation efforts. 
• Analyze campaign performance metrics, build dashboards in Hubspot, such as click-through rates, conversion rates, and lead quality, to provide actionable insights and contribute to data-driven optimization strategies. 
• Conduct A/B tests on various campaign elements, including email subject lines, landing page layouts, and CTAs, to continuously refine and improve campaign effectiveness. 
• Utilize marketing automation tools to set up lead scoring, segment audiences, and automate personalized communication to nurture leads and drive engagement. 
• Collaborate closely with the sales team to ensure smooth lead handoff, gather feedback on lead quality, and refine lead qualification criteria based on insights from sales interactions. 
• Monitor competitor activities and market trends to identify opportunities for differentiation and develop strategies that position the company's offerings effectively. 

What experiences and skills are necessary to be successful in this role: 

• Strategy implementation: Capability to execute inbound marketing strategies with a focus on driving traffic, generating leads, and increasing conversions. 
• Hubspot expertise: Strong knowledge and experience in Hubspot to drive strategy, implementation and metrics.  
• Content creation: Ability to create compelling and effective content across various formats, such as blogs, social media, and email. 
• SEO: Understanding of search engine optimization (SEO) techniques, including keyword research, on-page optimization, and link building. 
• Social media marketing: Experience with using social media platforms to build brand awareness, engage with target audience, and drive traffic. 
• Email marketing: Capability to design and execute email marketing campaigns that drive conversions and build customer loyalty. 
• Lead generation: Familiarity with lead generation tactics such as gated content, landing pages, and email campaigns. 
• Analytics: Ability to use analytics tools to track and measure the performance of inbound marketing campaigns, and to use data to optimize future strategies. 
• Project management: Capability to manage inbound marketing projects, including timelines and budgets, to ensure successful implementation and delivery. 
• Communication: Strong communication and interpersonal skills, with the ability to effectively communicate with team members, clients, and stakeholders. 

What makes a successful E6er? 

• We appreciate the unique backgrounds, skill sets, experiences, and contributions each E6er brings. With a strong culture of respect for all, we foster an inclusive and supportive environment for every E6er to excel and grow. 
• We take immense pride in everything we do, no matter how big or small. We work hard, we work smart, and we sweat the details. We are humble enough to know that we do not know it all. We are excited to come to work every day, knowing we will be learning, improving, innovating, and making an impact. 
• A people first mentality. From professional development on day 1 to a 360 focus on your wellbeing, and the ability to work where you need to, we’re here to support you. 

Authorization to work in either the U.S. or Canada is a precondition of employment at E6. We unfortunately are not able to provide employment sponsorship at this time. 

E6 is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. 

E6 is committed to providing reasonable accommodations for qualified individuals with disabilities who may require additional assistance in engaging in our application and interview process. Please feel free to reach out to E6's Talent Acquisition Team at [email protected] if you need any assistance completing our application or need accommodations during your interview process.