Demand Generation Manager

We're Apogee. Nice to meet you. At our core, we're an IT-services organization that happens to focus on higher education. We touch the lives of binge-watching, music-loving, game-playing, finals-taking, seminar-attending, class-selecting students by providing IT infrastructure that meets today's needs technology-savvy generation.

We work hard, celebrate success, and challenge everyone in our organization to be a problem solver. If you are as passionate as we are about the intersection of technology and education, join us today.

Apogee is searching for a talented marketing professional to nurture leads and present our managed IT services compellingly and thoughtfully.

They'll use email marketing and account-based marketing (ABM) tactics to engage with and advance prospects through the lead lifecycle.

Driven, enthusiastic, and innovative in their approach, the ideal candidate will leverage marketing automation (MAS) and ABM software to identifying buying intent and engagement and uncover new opportunities early in the buying journey.

We are looking for a gritty, high achiever who embraces challenges, goals, and performances metrics and is interested in having a direct impact on a high-growth company with a history of challenging the status quo in higher education.

This person will sit in marketing and closely collaborate with the sales team.

Apogee is headquartered in Austin, TX and we're open to hiring remotely for this position.

The salary range for the position is $75,000-$80,000 depending on experience.

You will:

• Create the strategy, produce the assets (emails, landing pages, etc.), and build the programs for point-in-time and automated/triggered programs in Marketo to nurture leads.
• Understand how best to leverage our technologies - Marketo, Demandbase, and Salesforce CRM - to aid in lead nurturing programs.
• Analyze and understand the segments and profiles of our contacts database.
• Track weekly performance metrics by program against monthly, quarterly, and yearly targets for marketing-sourced contacts, marketing-influenced contacts, and opportunities generated from marketing-sourced contacts.
• Test and optimize messaging, offers, and online experiences to drive the best conversion rates.
• Communicate with sales and other stakeholders about the lead nurturing process.
• Have a strategic mindset and ability to successfully design, assemble, and execute nurture flows for contacts from a variety of channels including events.
• Plan and implement segmented email nurture streams that increase response rates and engagement and drive measurable pipeline while also determining qualification based on lead behavior and funnel stage progression.
• Work closely with sales team to advance the most promising opportunities through the funnel.
• Leverage experience with A/B and multivariate testing to continually optimize the impact of campaign efforts.
• Define segmentation criteria to manage prospect lists by buyer persona and service line for nurture programs.
• Map and document the nurture strategy, automation processes, programs, and procedures.

Ideal Candidate

• A star at creating compelling email copy, including subject lines that get emails opened and CTAs that convert.
• A Salesforce and Marketo guru that knows how to segment audiences and craft offers that appeal to different sales and marketing funnel stages.
• Has a thorough understanding of the marketing funnel and lead and sales lifecycle.
• A proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with exceptional attention to detail in execution.
• Experience working in higher education at a college or university or vendor serving higher education.
• Highly collaborative and organized and understands how programs integrate into overall marketing campaigns.

Requirements

• BA/BS required.
• 4+ years of experience in email marketing or similar field, with the desire to learn more about account-based marketing.
• Samples of email copy and nurture streams required.
• Demonstrated Salesforce and Marketo experience, certification is a plus.
• Demandbase or 6sense experience is a plus.
• Has both technical (marketing automation program structure) and creative skills (email copy, content topics, hosting webinars, etc.).
• Comfortable working in a fast-paced environment and building things from the ground up.
• Ambitious, eager, and fun!

Benefits

Our employees enjoy benefits that make them more productive and contribute directly to the development of their professional skills. We want to be able to attract the best of the best and make sure they keep getting better so here is what we are offering:

• An attractive salary
• Health insurance plan including Health Savings Account matching program
• Monthly technology stipend
• Engineering and Technical teams receive cash bonuses for obtaining certifications
• Maternity and Paternity leave
• Peer recognition program
• Career development programs

Diversity Commitment Statement

At Apogee, we believe education is a doorway to a fair and just society. Within our own walls, we stand committed to creating a healthy culture of diversity and inclusion, empowering one another as advocates for an inclusive workplace, and doing so transparently. Apogee employees founded three employee-led groups in 2020 including Diversity and Inclusion, Civic Awareness, and Apogee Veterans.

Accommodation Statement

If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to Human Resources, [email protected].