Demand Generation Manager (B2B) - Performance Marketing

OVERVIEW

Our mission is to bring the world together through live experiences and we live that every day in our actions supporting creators in building their event businesses and forging an enduring brand that consumers trust. Last year our platform powered more than 4 million events organized by our diverse and vibrant creator community. Now it’s time to unlock the power of our discovery experience helping connect consumers with the best events our creators have to offer.

THE TEAM

You’ll be joining the Growth Marketing team a centralized multi-disciplinary group focused on acquiring retaining and building a world-class brand and product that resonates with both event creators and event attendees. The team is part of the marketing organization and we work very closely with other marketing teams and directly partner with product dev and data teams. We are specialists within our areas of expertise and work together to connect with and support our customers.

THE ROLE

As a Demand Generation Manager - Paid -   you will be working with our Senior Performance Marketing and Growth Lead to develop our B2B Paid media strategy and ensure effective implementation of the highest impact Performance opportunities for Events Organizers

YOU WILL

You will be the owner of B2B paid channel activities starting with Linkedin Ads helping us to increase lead generation awareness and revenue. Develop and execute performance marketing strategies to drive user acquisition lead generation and revenue growth across various digital channels for B2B Create manage and optimize ad campaigns on Linkedin Social Media G2 Capterra (Gartner Digital Markets) Monitor analyze and report on campaign performance metrics including click-through rates (CTR) conversion to Marketing Qualified Leads (MQLs) return on investment (ROI) and other relevant KPIs. Utilize web analytics tools to track and measure the conversion rate and ROI of your campaigns

THE SKILLSET

• Proven experience running LinkedIn Ads Google Ads and Meta Ads campaigns in the B2B space under your belt.

• Strong analytical skills and proven ability to use data to analyze pipeline performance and optimize campaigns; forecast track and ROI to internal stakeholders.

• Hands-on experience with Hubspot

• Passionate and experienced about A/B testing optimization and personalization

• Deep industry knowledge of cutting-edge demand generation methods in paid and digital.

• 4+ years of experience in marketing B2B technology preferably in SaaS.

BONUS POINTS

• Experience working in cross-functional growth teams

• Salesforce Hands On experience is a plus.