Demand Generation Manager | B2B SaaS

ReturnLogic is disrupting the returns industry as the SaaS leader for fast-growing, mid-market modern retailers. We empower our customers with a solution to optimize their returns strategy and build a more profitable business.

ReturnLogic is looking for an experienced Demand Generation Manager with expertise in digital strategies, is a subject matter expert with hands-on experience implementing, managing, and optimizing B2B paid search campaigns across different digital channels, globally. This savvy digital leader must have a proven track record of creating integrated digital strategies that resulted in attaining and/or exceeding net new MRR and customer acquisition growth goals.

The Demand Generation Manager will manage our global paid digital marketing efforts and will be responsible for, but not limited to: programmatic SEM, display, paid social, affiliate marketing, and other digital marketing initiatives. The candidate must be well versed in complementing digital tactics including Organic SEO & Social, Analytics, and Web, working closely with cross-functional digital stakeholders and teams to create integrated digital strategies for maximum impact and efficiency.

The focus of the role will be on delivering MRR through the acquisition of new customers and digital conversion activities throughout the full customer lifecycle. This role supports digital acquisition efforts for Mid Market and Small Business segments and is required to be up to date with industry trends, research industry-related media, and paid digital best practices.

This role will be required to manage an agency on occasion, requiring the candidate to have strong people management skills.

What You'll Do

• Create and manage campaigns and related budgets for all digital advertising platforms across all digital display, paid social, affiliate, email sponsorships, and paid search channels. These include, but are not limited to Adwords, Google Display Network, Bing, Facebook, LinkedIn, and Twitter.
• Build, monitor, optimize and manage day-to-day digital campaigns across all platforms and work closely with stakeholders to deliver performance KPIs like Leads, MQLs, Opportunities, and MRR.
• Drive, build, and grow our paid social program with a relentless focus on creating a targeted, high-value, revenue-generation funnel engaging retailers and channel partners with digital marketing and broader business strategy.
• Work with Growth Team to create a competitive digital marketing strategy and build an effective marketing funnel enabling repeatable, predictable revenue growth with adherence to best-in-class SaaS LTV: CAC standards.
• Generate and present digital reports, analysis, performance insights, and recommended action plans across the business with test and learn approach to new initiatives.
• Coordinate with SEO and Content managers to optimize SEM, SEO, and content strategies.
• Coordinate with growth teams to ensure optimal conversion of paid digital efforts.
• Identify, recommend and manage third-party vendors, agencies, and tools as needed for SEM execution, reporting, optimization, and growth.

Who You Are

You are a passionate digital marketing professional and proactively seek to keep learning by keeping up with the latest in digital marketing technologies, trends, innovations, and best practices to drive creative and high-performing digital marketing strategies and programs.

Experienced Growth Marketer

• Proven track record of driving revenue growth and optimizing digital marketing initiatives.
• 3+ years of digital marketing experience in B2B SaaS or ecommerce, across a variety of channels including SEM, display, and paid social with budgets over $50K a month.
• Experience with general B2B marketing SaaS solutions to small, mid-sized businesses -- enterprise-level experience is a plus.
• Experience creating multi-channel, multi-touch attribution infrastructure and leveraging and interpreting that data to provide insights and improve channel performance.

Requirements

• Strategist - You understand how paid social can be used to drive growth across different buyer segments and different parts of the customer journey from acquisition to revenue.
• Customer Focused - You have a passion for eCommerce software solutions, the web, web-based software products, our partners, service, and satisfaction.
• Analytical - Superior analytical skills and well versed in the use of data, content, and technology to influence consumer behavior - Excellent Excel skills are crucial (pivot tables, vlookup, and formulas should excite you).
• Data Driven Decision Maker - You are an organized, data-driven, detail and goal oriented believer in building great systems and processes, have strong business acumen, prioritize effectively, consistently make good decisions, and creatively solve complex problems.
• Driven - Extremely proactive and results-oriented, looking to make improvements and drive change in a fast-paced environment while being under tight deadlines.
• Collaborative - You have demonstrated success working cross-functionally in matrixed organizations and have the ability to forge strong bonds and work collaboratively with key external and internal partners such across Marketing, Product, Engineering, and Sales.
• Communicator - Excellent written/verbal communication and customer relationship skills are critical both working with people internally and externally.
• Personable - You are seen as positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.

Benefits

• Half Day Fridays (through end of 2022)
• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k with match)
• Life Insurance
• Paid Time Off (Vacation, Sick & Public Holidays)
• Paid Family Leave (birthing and non-birthing parents)
• Short-Term & Long-Term Disability
• Training & Development
• Work From Home

Salary Range:

• $80,000 to $100,000

About Us:

We are a company led by start-up people that like solving problems and building things. The leadership team is transparent and engages every employee in the strategy, objectives, targets - and results.

At ReturnLogic we value the unique backgrounds, experiences, and perspectives each team member brings to our workplace every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you're a close but not exact match with the description, we hope you'll still consider applying.