Demand Generation Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Demand Generation Manager in Italy.

This is an exciting opportunity for a growth-focused marketing professional to lead demand generation initiatives within a fast-growing AI-driven SaaS environment. The role combines strategic planning, performance marketing, and data-driven experimentation to accelerate customer acquisition across both product-led and sales-led funnels. You will work at the intersection of technology, creativity, and revenue growth, building campaigns that drive engagement, conversions, and long-term customer value. In this highly collaborative and fully remote environment, you’ll partner closely with cross-functional teams to optimize user journeys and scale marketing performance globally. The position offers strong ownership, visibility, and the chance to shape innovative growth strategies in a rapidly evolving AI landscape. If you thrive in agile environments where experimentation and impact go hand in hand, this role offers an excellent opportunity to grow your career.

• Develop and optimize multi-channel demand generation campaigns across paid, organic, and lifecycle marketing channels to drive user acquisition and pipeline growth.
• Create and improve conversion-focused user journeys, ensuring a seamless experience from first interaction through customer conversion.
• Manage and enhance website performance, landing pages, and signup flows to maximize demo requests and product adoption.
• Collaborate with product, content, and revenue operations teams to align acquisition, engagement, and retention strategies.
• Analyze funnel performance, campaign metrics, and customer behavior data to improve conversion rates, customer acquisition efficiency, and overall ROI.
• Leverage experimentation, testing, and AI-driven insights to continuously refine marketing strategies and campaign effectiveness.

Requirements:

• Proven experience in demand generation, growth marketing, or performance marketing within SaaS, AI, or technology-driven environments.
• Strong understanding of both Product-Led Growth (PLG) and Sales-Led Growth (SLG) business models.
• Hands-on expertise with marketing and analytics tools such as Webflow, HubSpot, Google Analytics 4 (GA4), and A/B testing platforms.
• Analytical mindset with the ability to interpret data, identify trends, and translate insights into actionable growth strategies.
• Excellent communication and storytelling skills with a creative yet performance-oriented approach to marketing.
• Ability to work independently in a remote-first environment while collaborating effectively with cross-functional teams.
• Curiosity and enthusiasm for emerging AI technologies and their impact on modern marketing practices.

Benefits:

• Fully remote work environment with flexible working arrangements.
• Opportunity to join a fast-scaling AI SaaS company with global growth ambitions.
• High-impact role with strong ownership and career development potential.
• Collaborative and innovation-driven culture focused on experimentation and learning.
• Exposure to cutting-edge AI technologies and modern growth marketing strategies.
• Competitive compensation package based on experience and location.
• International and diverse team environment.