Demand Generation Manager

About Us

Sage is on a mission to improve care and quality of life for older adults starting with those residing in senior living facilities. Falls are the leading cause of injury-related death among adults over 65 yet prevention and response systems remain outdated and ineffective. At Sage we’ve built a modern way to understand when residents need help—combining resident-facing alert systems with software that enables caregivers to triage and respond quickly.

Sage is a small tight-knit team of ambitious multi-disciplinary operators. We are a software-enabled mission-driven company focused on solving problems that directly impact our customers and the people they care for. We work hard and move quickly but we also believe in building something enduring—treating the journey as a marathon not a sprint.

About this Role

The Demand Generation Manager will own pipeline-driving marketing efforts at Sage. This role is responsible for developing and executing campaigns across channels improving conversion throughout the funnel and building repeatable systems that scale growth.

This is a highly cross-functional hands-on role. You’ll partner closely with Growth Sales and RevOps to ensure marketing programs translate directly into pipeline and revenue. The ideal candidate is both analytical and creative—someone who moves quickly tests rigorously and continuously iterates based on performance.

Responsibilities

• Own and execute integrated marketing campaigns end-to-end across channels to drive pipeline growth
• Drive paid media performance (Meta LinkedIn Google) and manage external vendors to optimize conversion and cost efficiency
• Improve funnel conversion (lead → demo → opportunity) through testing lifecycle programs and inbound optimization
• Develop and scale SEO and content strategy to increase qualified inbound demand
• Track performance run structured experiments and continuously iterate to improve campaign impact and efficiency

Minimum Qualifications

• 4–7+ years of experience in growth marketing demand generation or lifecycle marketing in a B2B environment
• Strong hands-on experience executing campaigns across paid email/lifecycle and organic channels
• Experience managing paid media channels (LinkedIn Google Meta) and working with external vendors or agencies
• Demonstrated ability to analyze performance data and drive improvements in conversion and pipeline outcomes
• Experience working cross-functionally with Sales and RevOps teams

Preferred Qualifications

• Experience at an early-stage or high-growth startup
• Familiarity with tools such as HubSpot Salesforce and marketing automation platforms
• Strong understanding of SEO and content-driven growth strategies
• Experience leveraging AI tools to improve marketing execution and workflows
• Background in healthcare senior living or adjacent industries

Benefits and Pay

Our headquarters are located in New York City's Union Square. We believe in cross-team collaboration and have designed our processes to encourage participation from all. While we take our mission seriously we don’t take ourselves too seriously—we regularly host offsites outings and team meals to connect as people not just colleagues.

We are an in-office culture with flexibility for up to 2 remote days per week. We offer competitive base compensation along with stock options. The expected annual salary range for this role is $140000–$160000 USD depending on experience and performance in the interview process.

Our benefits include fully-paid health and dental insurance vision coverage access to premium primary and urgent care and online medical providers. We also offer a flexible time off policy 7 paid holidays and a company-wide winter break.

EEO Statement

Sage is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race color sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic as outlined by federal state or local laws.

This policy applies to all employment practices within our organization including hiring recruiting promotion termination layoff recall leave of absence compensation benefits training and apprenticeship. Sage makes hiring decisions based solely on qualifications merit and business needs at the time.

What We Do

Sage is an innovative one-of-a-kind operations management system that transforms how senior living communities deliver care. Unlike traditional nurse call systems Sage offers a comprehensive platform that provides real-time insights into care delivery and operational efficiency. Our technology empowers caregivers with the tools and data they need to provide personalized care while boosting productivity. By leveraging real-time staffing data and customizable insights Sage helps communities optimize staffing models and make informed decisions resulting in enhanced resident satisfaction and staff engagement. Sage is the solution the Senior Living industry has been waiting for revolutionizing care management and operational excellence.

Why Work With Us

Sage is a small tight team of ambitious multi-disciplinary entrepreneurs. We are a software-enabled mission-driven company and are focused only on the problems that are central to achieving that mission. At Sage we work hard and fast but also know that to build a truly important company we need to treat our work as a marathon not a sprint.

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