Demand Generation Manger

Company Description

BlueOptima provides data-driven solutions that enable organisations to optimise software development efficiency. As we continue to scale, we’re seeking a Demand Generation Manger to drive impactful marketing initiatives and collaborate closely with our Sales Development Representatives (SDRs) and outbound functions.
We are a global organisation with headquarters in London and additional offices in India, Mexico and the US. We are made up of 110 individuals from more than 20 different countries.

Location: London
Department: Marketing

Job Description

As a Demand Generation Manger, you will take ownership of designing and implementing demand generation strategies, working cross-functionally with sales and marketing teams to achieve company growth objectives. You will be a strategic thinker with a results-oriented mindset, actively contributing to the success of BlueOptima's marketing initiatives while honing expertise across all facets of the role.
Key Responsibilities:
Strategy Execution and Development:

• Develop and refine demand generation strategies with input from leadership and peers.
• Execute campaigns across multiple channels, leveraging analytics to inform optimisation.

Campaign Oversight:

• Lead the planning and delivery of targeted campaigns, ensuring alignment with sales goals.
• Collaborate on content development, digital advertising, and event marketing to drive engagement.

Collaboration and Enablement:

• Partner with SDR and outbound teams to optimise lead handoff processes and feedback loops.
• Facilitate knowledge-sharing sessions to align marketing efforts with sales objectives.

Lead Management:

• Monitor and improve the marketing-to-sales lead flow, including lead scoring and nurturing.
• Regularly analyse funnel metrics and recommend strategies for improvement.

Technology Utilization:

• Actively manage marketing tools and platforms, identifying areas for better utilisation.
• Provide recommendations for MarTech stack enhancements.

Leadership and Mentorship:

• Guide team members on project execution and skills development.
• Act as a role model for collaboration, accountability, and continuous improvement.
  

Qualifications

• Substantial experience in demand generation or related marketing roles, ideally in an enterprise B2B context.
• Strong understanding of lead generation, marketing funnels, and sales alignment.
• Proficiency with marketing technologies (e.g., CRM, marketing automation tools).
• Proven ability to analyse and optimise campaign performance using data-driven insights.
• Skilled communicator with the ability to collaborate across teams and functions.

Growth Opportunities:

• Expand expertise across the full scope of demand generation, building toward managing the entire function.
• Play a key role in scaling BlueOptima’s marketing efforts and contributing to company growth.

Additional Information

Why join our team?
Culture and Growth:

• Global team with a creative, innovative and welcoming mindset.
• Rapid career growth and opportunity to be an outstanding and visible contributor to the company's success.
• Freedom to create your own success story in a high performance environment.
• Training programs and Personal Development Plans for each employee

Benefits: 

• 32 days of holidays (including bank holidays)
• Work from Home Equipment allowance
• Flexible Work from Home - 2 days remote a week 
• Flexible Work from Long Distance - 4 weeks a year 
• 12 Weeks Paid Maternity and Paternity Leave 
• Pet friendly office 
• Sponsored Learning Opportunities
• Cycle2work scheme
• Team Socials
• Annual Leave purchase (up to 5 extra days)

Salary : £50-£60K Annual [Based on Experience]

Stay connected with us on LinkedIn or keep an eye on our career page for future opportunities!