Demand Generation Marketer

About ThriveCart:

ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses.

We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.

Location:

Remote (U.S.)

Job Overview:

As a Demand Generation Marketer, you will be responsible for creating and executing strategies to drive top-of-funnel growth and nurture leads through the buyer’s journey. You will leverage data, creativity, and collaboration to build campaigns that generate high-quality leads, increase conversion rates, and support ThriveCart’s revenue goals. 

This role requires a deep understanding of digital marketing channels, marketing automation, and an analytical mindset to track and optimize performance.

What Your Work Will Entail:

• Design and execute multi-channel campaigns to generate high-quality leads, including paid ads, email marketing, SEO, content marketing, and webinars.
• Develop and optimize landing pages, forms, and CTAs to maximize conversions.
• Partner with the sales and product teams to align campaigns with revenue and product goals.
• Build and manage lead nurturing workflows to guide prospects through the sales funnel.
• Segment audiences to deliver personalized, relevant messaging and content.
• Monitor pipeline metrics and work closely with sales to ensure a seamless handoff and lead qualification process.
• Track, measure, and report on campaign performance, including lead volume, conversion rates, and ROI.
• Use data to identify trends, optimize campaigns, and inform future strategies.
• Continuously test and refine creative, messaging, and targeting strategies for improvement.
• Work with the content team to produce high-value assets, including eBooks, case studies, webinars, and videos.
• Partner with the product marketing team to align campaigns with launches and feature updates.
• Collaborate with the analytics team to ensure accurate tracking and reporting.

What You Bring To This Role:

• 4+ years of experience in demand generation, digital marketing, or related roles, preferably in SaaS or e-commerce.
• Proven success designing and executing campaigns that drive measurable business outcomes.
• Strong experience with marketing automation platforms (e.g., HubSpot, Marketo, or ActiveCampaign).
• Expertise in paid media, content marketing, and lead nurturing strategies.
• Analytical mindset with experience using data to optimize performance and ROI.
• Excellent project management and communication skills.
• Familiarity with ThriveCart or other e-commerce platforms.
• Experience with CRM tools like Salesforce or HubSpot.
• Knowledge of SEO and content marketing best practices.
• Experience working in a fast-paced, startup environment.

Learn More About ThriveCart:

Our Values are:

Commit to Excellence
Find a Way
Help Each Other
Keep Growing
Data First

Our team and product are growing rapidly- we achieved YoY growth of 64% from 2022-2023, and we’re just getting started. We believe in open communication, clear goal setting, and that people do best when they have a growth mindset and want to get things done. Our team comes from diverse backgrounds and companies like Shopify, Salesforce, and BigCommerce, and we are running like an independent SaaS company within a PE fund.