Demand Generation & Marketing Automation Manager

Are you interested in joining a company culture where accountability, top performance and teamwork are valued and rewarded? A company that is dedicated to insightful design and superior craftsmanship, the company is setting a new standard in home lending and customer experience.
Mutual of Omaha Mortgage is looking for a Demand Generation & Marketing Automation Manager to oversee the operations and demand generation efforts within our growing department.
Role & Responsibilities:
 

• Demand Generation
  
  • Ownership of link-building strategy and SEO
  • Strategize ways to nurture leads from various channels ensuring a unified approach
  • Competency of the following KPI’s: website visitors, email click-through rate, keyword rankings, number of leads, & conversion rates
  • Collaborate with team to monitor and improve upon the brand’s online reputation.
    
    • Managing Online Reviews
    • Engaging with customer feedback on various platforms
    • Building trust and credibility amount consumers.
    • Enhancing the Brands online presence.

• Division Support / Operations /Management
  
  • Manage Loan Officers’ Website
  • Facilitate creative requests for loan officers & teams
  • Social Media Management

• Marketing Automation
  
  • Oversees and manages the email & SMS platform & campaigns
  • Experienced with platform integrations with Salesforce
  • Ideal candidate will fully own the email instance including reporting, ROI analysis, managing all aspects of automation programs, and handling one-off emails.
  • Create and deploy email marketing campaigns
  • Creating emails using templates, and ensure that all emails templates, and landing pages meet CAN-SPAM, web accessibility, and ADA compliance

Qualifications:
 

• Bachelor’s degree in Marketing or equivalent business experience required.
• 3-5 years of experience in a general marketing role.
• Ability to manage and understand primary KPI’s to assess marketing and business goals.
• Strong analytical skills to make fact-based decisions
• Proficient with marketing automation tools such as Marketo, HubSpot, Pardot, Eloqua.
• Have used CRM tools such as Salesforce, Microsoft Dynamics
• Knowledge of website CMS such as Wordpress, basic understanding of HTML
• General understanding of Google Analytics.
• Solid organization skills and a results-oriented, collaborative work style