Demand Generation Marketing Coordinator

Company Description

Informa Connect organizes major branded annual events and operates specialist digital communities that are key convening places for a particular market. We run around 800 events each year in over 60 countries, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses in Buildings and Construction, Foodservice and Hospitality, Sustainability, Marketing, Global Finance, Life Sciences, and in a number of other specialist markets.

Job Description

Informa Connect's Buildings & Construction Group is looking for a tenacious, passionate and sales-driven Demand Generation Marketing Coordinator with a penchant for improving conversion rates and driving awareness and engagement to bring in qualified leads for our sales teams.

If you are entrepreneurial, data-focused and able to work across different marketing channels to increase revenue, this is the job for you.

The Demand Generation Marketing Coordinator, in alignment with our Sales, Brand and Marketing Directors, will be responsible for deploying sales marketing campaigns with a focus on acquiring leads and new customers to grow the sales pipeline and overall brand.

Job Description

The Demand Generation Marketing Coordinator will work across Buildings & Construction industry verticals to execute high-touch demand generation campaigns that generate high-quality leads and improve conversion rates for our sales teams.

You will be responsible for the overall execution of a sales marketing strategy, messaging and content that drives awareness, audience engagement and increases sales, including lead generation/nurture, pipeline progression, cross/upsell, and account-based marketing.

This position reports into the Director of Demand Generation and will support all leads and pipeline-related KPIs, monitoring progress to marketing-attributable revenue goals. The role requires extensive collaboration Sales, Brand and Event Marketers, and Senior Management, and you will play a key part in fulfilling the strategy for driving demand for the Informa Connect Buildings & Construction Group’s portfolio brands.

Primary responsibilities:

• General administrative sales marketing support of the Buildings & Construction Group's brand portfolio.
• Create, manage and experiment with new user acquisition campaigns.
• Governance and maintenance over all client-facing sales enablement materials, digital media kits, pitch decks and marketing media websites.
• Ability to multi-task and work on concurrent marketing campaigns interchangeably, applying necessary rigor across core areas of sales marketing that actively consider different markets/customers.
• Deploy multifaceted B2B marketing campaigns produced in tandem with sales, brand and marketing leaders, including up-sell/cross-sell plays, lead generation, and key account penetration through social media, paid and organic search, email, content marketing, etc.
• Marketing Analysis:
  • Analyze data to monitor revenue performance and uncover areas for improvement.
  • Find and address issues in the marketing funnel to prevent and reduce customer churn.
  • Provide reporting to the senior management team against agreed performance measures.
  • Conduct in-depth competitive intelligence scraping and list building.
  • Act as a key contributor to competitive landscape market research and year-end reporting activities.
• Content Marketing: using relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing our existing database of leads.
  • Create and execute on a wide range of ROI-driven digital and email campaigns to drive awareness, interest and engagement (including creation of landing pages, websites, digital and email copy, layouts and funnels that are designed to convert).

Qualifications

• 1- 3 years’ experience in marketing, ideally within a B2B media/digital or events landscape
  • Prior experience in Demand Generation, Sales Enablement preferred
  • Bachelors degree required, in Marketing or Business preferred.
• A "can-do" attitude, with a desire to extend existing skills and be a problem solver
• A mind that analyzes & seeks out opportunities and experiments with campaigns to continuously optimize conversions and improve the customer experience
• Demonstrable experience in marketing campaign management and a proven ability to influence cross-functional team and business owners to prioritize work
• Exemplary organizational and prioritization skills – project-oriented with an attention to detail
• Strong copywriting and grammar skills
• Proficient in Microsoft Office Suite, especially Excel
• Experience with Eloqua, SalesForce CRM preferred
• Travel 10% per year
• The pay range for this position is $60,000 - $65,000 depending on experience 
  This posting will expire on 9/22
  

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Learning and development plan to assist with your career development
• 15 days PTO 
• Competitive Benefits 
• Paid parental leave 
• Work with a high quality of specialist products and service
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
• As an international company, the chance to collaborate with teams around the world

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

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