Demand Generation Marketing Manager

Who are we and why should you join us?

BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world's largest online therapy service - providing affordable and convenient therapy in 210 countries and over 60 languages across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we're not stopping there - as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution.

As a Demand Generation Growth Marketing Manager at BetterHelp, you'll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We seriously invest in our team's well-being and professional development, because we know that business and individual growth go hand-in-hand.

At BetterHelp, you'll carve your own path, make an immediate impact, and be challenged every day - with a supportive community behind you the whole way.

What are we looking for?

The BetterHelp for Organization department is tasked with expanding access to quality care through institutional buyers who can provide BetterHelp as a no/low-cost benefit. We are currently seeking a Demand Generation Marketing Manager to increase lead quantity and quality with campaign initiatives that raise our visibility among key stakeholder groups.

BetterHelp is looking for a Demand Generation Marketing Manager who can accelerate growth for the enterprise and mid-market segments in the US and Canada. You will align closely with Sales Leaders and build integrated marketing programs to drive lead generation, nurture flows and opportunity pipeline. The ideal candidate has an understanding of how to market to different personas within an enterprise organization, and the creativity to define use cases most likely to drive pipeline within segments, with a goal of increasing lead generation and revenue. This role will report into our VP of Sales and Partnerships.

This is an exciting opportunity for someone who wants to execute fast and see quick results -- while making a real difference in the world.

What will you do?

• Oversee end-to-end campaign workflows, including forecasting, creative briefings, execution and measurement/evaluation to increase lead quantity and quality among key buyer segments.
• Execute marketing programs 2-3x per quarter (ex: speaking, sponsorship, content) on behalf of Sales to support outbound lead development
• Develop a content strategy and calendar that enables us to regularly post brand content that is appealing to a business decision-maker audience
• Conduct market research, and user testing to understand the best way to increase lead quantity and quality among key buyer segments
• Develop a comprehensive demand marketing strategy with consideration for industry, personas, and optimal use cases
• Deploy A/B tests to drive the most effective ROI for a variety of growth marketing initiatives
• Establish a measuring and tracking framework, and own reporting to key stakeholders
• Effectively analyze and present data to the team. Proactively identify winning strategies and execute on them based on this data.
• Deliver on innovative and appropriate strategies by cross-functionally working with internal content writers and graphic designers who understand BetterHelp's products, customer base, and B2B buyer journey.
• Create and execute customer account-based marketing strategies and campaign

What will you NOT do?

• You will NOT worry about funding. We have startup DNA, but we're fully backed and funded by our parent company, Teladoc Health.
• You will NOT be confined to your "job". We believe in nurturing employees' interests and passions - even if some of them lie outside of your core responsibilities.
• You will NOT be bogged down by office politics, egos, or bad attitudes. Only positive, pleasure-to-work-with people are allowed here!
• You will NOT get burned out. We work hard, but we also believe in maintaining sustainable work/life balance. Seriously.
• You will NOT have to wonder why you're doing the work you're doing. Our day-to-day operations translate into people getting the help they need.

Requirements

• At least 3-4 years experience in a marketing demand generation role
• Experience in end-to-end campaign management (communications planning, creative briefing, media evaluation, landing page optimization, and measurement)
• Previous experience in a B2B company, with an understanding of the sales funnel
• Experience with Salesforce product suite (ie: Sales Cloud and Pardot) or similar platform
• Ability to demonstrate projects which measured and significantly improved business KPIs (conversion, retention, revenue etc) using various marketing strategies.
• Passion and experience in creating opportunities and revenue, not just leads.
• Experience in conversion optimization and A/B testing.
• Experience conducting market and user research to develop effective customer-facing content and value propositions.
• Must be data-driven, demonstrating the ability to understand key performance drivers and the ability to execute against findings. Experience with web analytics and data analytics tools.
• Strong understanding of consumer web products.
• Experience (or strong interest) in working in a fast-paced startup environment

Benefits

• Competitive salary & equity compensation
• Excellent health, dental, and vision coverage
• 401k benefits with employer matching contribution
• Unrivaled perks program (including free therapy, UberEats, and more)
• Remote work with regular in-person bonding experiences sponsored by the company
• Office in the heart of downtown Mountain View, a three-minute walk from Caltrain
• Commuter benefits, FSA accounts, and Employee Stock Purchase Programs
• The chance to build something that changes lives - and that people love
• Any piece of hardware or software that will make you happy and productive
• An awesome community of co-workers

The base salary range for this position is $125,000 - $165,000. In addition to a base salary, this position is eligible for a performance bonus, RSU's and benefits (subject to eligibility requirements) listed here: Teladoc Health Benefits 2023. Total compensation is based on several factors including, but not limited to, type of position, location, education level, work experience, and certifications. This information is applicable for all full-time positions.

At BetterHelp we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.