Demand Generation Marketing Manager

Preferred Locations: New York City, Boston, London

Our marketing teams drive the GTM strategy - interacting with all levels of our prospect and customer accounts to understand the imperatives and initiatives that impact their business. We use best practices in event, field and account-based marketing to create and deliver our unique messaging and technology differentiators, and build a brand for Instabase. You will be a part of the founding marketing team at Instabase to help drive the company GTM strategy at the highest levels. 

What you’ll impact:

• Create lead generating programs in partnership with our customer account teams and wider GTM org for our strategic prospects Build the framework for omni-channel campaigns from the ground up, including new content, thought leadership programs, digital advertising, virtual events and social outreach
• Project manage strategic creation and execution of the full lifecycle of created campaigns/programs, including timelines, budgets and materials
• Develop ongoing annual/quarterly programs that create brand champions, increase customer loyalty and guide and execute our corporate strategy such as User Groups and Customer Advisory Boards. 
• Recommend strategies to improve executive stakeholder mapping in top accounts and strategic audience acquisition for all events and programs
• Identify internal thought leaders who can support marketing programs and outreach to increase brand awareness
• Ensure lead follow-up and analyze feedback to maximize program effectiveness and ROI

What will help you be successful: 

• Strong ability to collaborate with key stakeholders (internally and externally) for joint planning and execution of programs
• Excellent team-building skills, collaboration and communication skills with the ability to create and deliver presentations to the broad organization
• Growth mindset with the ability to develop strategy and plan, and then be hands-on executing
• Strong writing skills especially attuned to corporate brand and communications
• Attention to detail, well organized, and able to manage multiple projects simultaneously
• Ability to work with stakeholders globally and empathy for global audiences
• Desire to be self-sufficient in setting and achieving goals and establishing effective reporting to show results
• 5+ years building and implementing high-impact campaigns and marketing programs driving pipeline and closing deals

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