Demand Generation Operations Specialist

Job Summary:

Boomi is looking for a bright and motivated Demand Generation Operations Specialist to support our global growth. The Demand Generation Operations Specialist will collaborate with demand generation, product marketing, corporate marketing, events, and sales development teams to develop innovative programs and campaigns that support the growth of the company.

We’re building a cutting-edge Marketing team at Boomi that melds the latest technology with relevant, thoughtful, customer-centric marketing strategies. Are you ready to join us?

What you'll do:

• Partner with stakeholders across the global marketing team on marketing channel strategy to then build, execute, optimize, and report on programs across email, nurture, chat, webinars, gifting, content syndication, sponsored programs, events, and more

• Execute a full-funnel program, collaborating with the marketing operations team to build scalable processes and optimize channels

• Partner with marketing operations to report on programs and advise stakeholders on improvements, targeting, segmentations, and which channels align best to funnel stages to accelerate known leads to MQL

• Partner closely with SDRs and SDR leadership to ensure all SDR cadences, workflows, and enablement processes align to our demand programs and operational models

• Deploy best practices and competitive approaches to campaigns and marketing technology across volume-velocity programs; testing new tools, program strategies, processes and approaches to growing marketing’s contribution to pipeline and revenue

The experience you bring:

• 1+ years(s) of experience working in a demand generation or marketing operations role within a B2B SaaS, iPaaS, or Software Technology company

• Demonstrated track record of successfully building demand generation programs like email programs, webinars, digital programs, event programs, etc

• Experience with Marketo

• Analytical, metrics-driven, system-building mindset

• Self-motivated, naturally curious, continuous learner

• Prior experience working as a Sales Development Representative (SDR) experience or experience working closely with SDRs to ensure demand programs are actioned upon appropriately

• Working knowledge of marketing operations from lead scoring to lifecycle models, data management best practices, program structure, attribution models, and Salesforce reporting

Bonus points if you have:

• Experience with Salesforce, Boomi, ON24, Drift, Leadspace, Direct Mail tools like Alyce, web personalization tools, and intent tools

Boomi is committed to fair and equitable compensation practices. The minimum base compensation for this entry level position in our corporate headquarters in Chesterbrook, PA begins at $48,087 annually + 5% annual bonus. This position is remote-friendly and, as such, final compensation will be determined by various factors including the candidate’s knowledge, skills, experience, and geographic location.