Demand Generation Program Manager

General Information

Ref #:

20230034327

Travel Amount Required:

Up to 25%

Job Type:

Regular-Full Time

Location:

Lowell - Massachusetts - United States

Description & Qualifications

Description

About the role:

The Demand Generation Programs Manager is responsible for creating a fully integrated marketing plan that targets customers and prospects in all phases of their buying cycle and is responsible for all aspects of lead generation including webinars, email communications, direct mail, and account-based marketing. Are you driven, analytical, creative, solution-oriented, and want to work on a team of people just like you? Are you passionate about building marketing programs and driving measurable results for sales?

About you:

Basic Qualifications:

Responsibilities:• Develop and execute a comprehensive demand program plan & budget.• Leverage tools to accurately measure and report on effectiveness of marketing campaigns.• Manage and accurately forecast the marketing programs budget.• Help to build and execute an account-based marketing plan.• Utilize repeatable processes for program development and follow-up; provide effective and timely communications with lead development reps and sales teams as appropriate.• Build a positive, cooperative relationship with the Industry Marketing, Field Marketing, Operations, Creative, Operations and Web organizations. • Leverage partnerships and relationships across the company and with external vendors to maximize program budget and ROI.• Excellent written communication skills an absolute must• Proven track record of establishing and achieving measurable goals in a highly automated marketing environment• Experience using systems such as Salesforce and Eloqua a plus• Operates with integrity without compromise• Outstanding attention to detail; must be highly organized• Strong leadership, influence and interpersonal skills required• Must have strong metrics orientation• BA/BS; MBA degree is a plus

Qualifications

Preferred Qualifications: • 5+ years B2B software lead generation experience preferred• 4+ years of proven experience with lead/demand generation• 2+ years' experience with proven understanding of positioning principles and methodology

Company Overview

Here at UKG, our purpose is people™. Our HR, payroll, and workforce management solutions help organizations unlock happier outcomes for all. And our U Krewers, who build those solutions and support our business, are talented, collaborative, and innovative problem-solvers. We strive to create a culture of belonging and an employee experience that empowers our people - both at work and at home. Our benefits show that we care about the whole you, from adoption and surrogacy assistance to tuition reimbursement and wellness programs. Our employee resource groups provide a welcoming place to land, learn, and connect with those who share your passions and interests. What are you waiting for? Learn more at www.ukg.com/careers #WeAreUKG

EEO Statement

Equal Opportunity Employer

Ultimate Kronos Group is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.

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Disability Accommodation

For individuals with disabilities that need additional assistance at any point in the application and interview process, please email [email protected].